Get to Know the Best Digital Products to Sell Online

Get to Know the Best Digital Products to Sell Online

A woman holds fan of dollar bills in one hand and gives a thumbs up with the other while sitting at a table with an open laptop.Image Credit: DepositPhotos

Have you ever wondered how people make money selling things they don’t have to ship? Digital products have reshaped the earning landscape, offering sellers a global reach with minimal upfront costs. 

According to Mastercard, the volume of digital product transactions has increased by almost 70% over the last 2 years. This is driven by the growing appetite for online content and digital solutions. The stakes are high for anyone ignoring this opportunity. 

In this article, we’ll introduce 21 profitable digital products you can sell. We’ll cover everything starting with online courses, even augmented reality filters and share tips to help you get started, price your products, and attract buyers.

Which of these options will you try first to boost your income? Let us know in the comments, and keep reading to see how you can transform your skills into cash!

Online Courses

A person wearing headphones sits at a desk with a laptop, smartphone on a tripod, tablet, and book, engaged in a video call. The background includes shelves with books and a large plant.A person wearing headphones sits at a desk with a laptop, smartphone on a tripod, tablet, and book, engaged in a video call. The background includes shelves with books and a large plant.

According to recent research, the global e-learning market is expected to exceed $375 billion by 2026. Online courses are among the most lucrative digital products to sell. With the growing demand for learning new skills online, platforms like Udemy, Teachable, and Coursera offer an excellent marketplace.. 

A well-made course can sell for $50 to $200, with premium content fetching even higher prices. Creating an online course requires time and expertise. Focus on a specific skill set or topic you know well.  Use video lessons, worksheets, and quizzes to make your course engaging. 

Once it’s live, the income can become passive, as students purchase and access it on demand. The success of your course depends on quality and marketing. Investing in advertising or partnering with influencers can boost visibility.

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E-books

Person sitting on the floor next to a sofa, working on a laptop.Person sitting on the floor next to a sofa, working on a laptop.

E-books continue to be a popular choice for aspiring digital entrepreneurs. They cater to readers looking for expertise, stories, or unique perspectives. You can sell e-books through platforms like Amazon Kindle Direct Publishing or your own website. 

Depending on the content and length, e-books usually sell for $2.99 to $20. Writing an e-book requires dedication. Start by identifying your target audience and their interests. Non-fiction e-books, such as how-to guides or niche-specific insights, often sell better than fiction in this space. 

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Quality formatting and an appealing cover design can make your e-book stand out. Marketing plays a significant role in e-book sales. Leverage email lists, social media platforms, and blogs to reach potential readers.

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YouTube videoYouTube video

Printables and Planners

Person working on a tablet at a desk with a laptop, magazines, flowers, and coffee around them.Person working on a tablet at a desk with a laptop, magazines, flowers, and coffee around them.

Printable templates and planners have become increasingly popular among consumers. These products include meal planners, budget trackers, calendars, and study guides. You can create them using design tools like Canva and sell them on Etsy or Shopify. Prices range from $5 to $25 per download.

The demand for printables lies in their practicality and ease of use. Customers download, print, and use them immediately, eliminating shipping wait times. This format appeals to busy individuals seeking quick solutions to organize their lives or achieve specific goals.

Consistency in design and usability is key. Providing editable templates or themed collections can boost your offerings’ value. Customers appreciate well-thought-out designs, which can lead to repeat purchases or word-of-mouth referrals.

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Digital Art and Graphics

Woman working on graphic design project at a computer with a stylus in a cozy room with plants.Woman working on graphic design project at a computer with a stylus in a cozy room with plants.

Artists and designers can monetize their skills by selling digital art and graphics. Products like custom illustrations, logo designs, and stock images cater to various industries. Marketplaces like Creative Market and Etsy allow creators to sell to a wide audience. 

Prices can range from $10 to $200 per piece, depending on complexity and licensing. Digital art attracts buyers for personal and professional projects. Businesses often look for unique graphics to elevate their branding. Individual buyers may want custom artwork for home decor or gifts.

To succeed, focus on building a diverse portfolio. Offering bundles or themed collections can appeal to a broader customer base. As your reputation grows, so will your earning potential.

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Website Themes and Templates

A person types on a laptop displaying the WordPress logo on the screen.A person types on a laptop displaying the WordPress logo on the screen.Image Credit: iStock

Website themes and templates are valuable to business owners and developers. Platforms like WordPress, Shopify, and Wix support customizable themes for blogs, stores, and portfolios. Premium themes often sell for $30 to $150 each, while exclusive designs can command higher prices.

Designing templates requires technical and aesthetic skills. Focus on responsiveness, user-friendly navigation, and modern aesthetics. Compatibility with various browsers and devices ensures wider usability and customer satisfaction.

Once completed, themes can generate passive income with minimal upkeep. Regular updates and prompt customer support can help retain buyers and build a loyal customer base.

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Stock Photos and Videos

A man with a beard is standing outdoors, holding and examining a DSLR camera while wearing a black t-shirt. Steps and a fence are visible in the background.A man with a beard is standing outdoors, holding and examining a DSLR camera while wearing a black t-shirt. Steps and a fence are visible in the background.

Photographers and videographers can turn their work into a profitable venture by selling stock content. Websites like Shutterstock, Adobe Stock, and Pexels allow creators to upload and monetize their media. 

Prices vary widely, with photos selling for $1 to $10 per download and videos priced at $20 to $200 or more. Stock content serves diverse industries, including marketing, publishing, and web development. 

High-quality visuals that meet trending demands have a better chance of being downloaded frequently. To maximize income, focus on niche subjects with less competition. Consistent uploads and keyword optimization can also improve visibility and sales on stock platforms.

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Music and Audio Files

Person operating an audio mixing console and computer in a recording studio, surrounded by speakers and equipment.Person operating an audio mixing console and computer in a recording studio, surrounded by speakers and equipment.Image Credit: Pexels

As of 2023, the US ranked first in terms of digital music revenue, pulling in over $15.7 billion. Musicians and sound designers can sell digital audio products to earn extra income. Options include beats, sound effects, jingles, and loops. 

Sites like AudioJungle and BeatStars provide a platform for selling these creations. Pricing ranges from $5 to $50 per file, with custom projects fetching higher rates. Audio products are widely used in multimedia projects. 

Video creators, game developers, and podcasters frequently purchase unique sounds. Offering high-quality and versatile options increases the likelihood of repeat customers. Staying updated with industry trends and popular genres can boost sales.

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Online Memberships and Subscriptions

A person with a beard, wearing a patterned sweater, holds a camera with a microphone on a flexible tripod in one hand and a smartphone in the other, standing outdoors.A person with a beard, wearing a patterned sweater, holds a camera with a microphone on a flexible tripod in one hand and a smartphone in the other, standing outdoors.

Memberships and subscription models provide ongoing income opportunities. Platforms like Patreon and Ko-fi enable creators to offer exclusive content, such as tutorials, podcasts, or behind-the-scenes access. Monthly fees range from $5 to $50, depending on the value offered.

Subscribers appreciate consistent, exclusive content. Building a strong community around your offerings fosters loyalty. This model works well for creators with an engaged following.

Maintaining high-quality content is essential to retain subscribers. Regular updates, interactive features, and personalized engagement make memberships more appealing and sustainable over time.

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Mobile Apps and Games

A person uses a smartphone to browse photos on a social media app. A desktop computer and keyboard are in the background.A person uses a smartphone to browse photos on a social media app. A desktop computer and keyboard are in the background.

Combined user spending in the App Store and Google Play is set to reach almost 186 billion U.S. dollars by 2027.  Developers can earn significant income by creating and selling mobile apps or games. With millions of apps downloaded daily, opportunities abound. Apps can generate income through paid downloads, ads, or in-app purchases. 

Prices range from $0.99 to $9.99 for downloads, with additional revenue possible through monetization strategies. Creating an app involves planning and execution. Simple, user-friendly interfaces appeal to consumers. 

Games with engaging designs and mechanics can reach broader audiences. Marketing and user feedback are critical to success. Promote your app across app stores, social media, and industry blogs to gain traction and drive downloads.

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Digital Tutorials and Guides

Tips to start online businessTips to start online business

Digital tutorials and guides cater to those seeking step-by-step instructions. These can include video lessons, PDF guides, or interactive tutorials. Prices range from $10 to $100, depending on complexity and niche demand.

Topics like DIY crafts, fitness routines, and business tips resonate with various audiences. Ensure your guides are clear, concise, and actionable to deliver value.

Promotion through social media and targeted advertising helps attract buyers. High-quality visuals and detailed instructions enhance customer satisfaction and encourage positive reviews.

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Person typing on a laptop showing images of a jacket, with a camera and a notebook nearby on a white desk.Person typing on a laptop showing images of a jacket, with a camera and a notebook nearby on a white desk.Image Credit: iStock

Pre-made social media templates are perfect for businesses and influencers seeking professional content. These templates often include post designs, story graphics, and banners tailored for platforms like Instagram or Facebook. 

Selling them as bundles or subscriptions can generate prices between $10 and $50. To succeed, create designs that match current trends and aesthetic preferences. Include editable features so buyers can customize them to fit their branding. 

Platforms like Etsy or Canva offer excellent spaces to showcase your designs and attract customers. Offering themed bundles or seasonal sets keeps your offerings relevant year-round. Effective marketing through examples of your templates in action can boost interest and sales.

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Virtual Event Tickets and Recordings

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Virtual event tickets and recordings cater to audiences interested in learning or entertainment. You can sell access to webinars, workshops, or live performances. Prices vary widely, with tickets selling for $20 to $100 and recordings for $10 to $50.

These products appeal to professionals seeking knowledge or individuals craving exclusive experiences. With increasing remote work and online education, the demand for virtual events continues to rise. Hosting high-quality sessions ensures satisfied attendees who might return for future events.

To enhance value, offer bonuses like downloadable materials or extended access periods. Promoting through email campaigns and social media builds excitement and drives ticket sales. Engaging content ensures attendees view your events as a worthwhile investment.

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Software Plugins and Add-Ons

A person with long red hair working at a desk with multiple computer monitors displaying code in an office setting.A person with long red hair working at a desk with multiple computer monitors displaying code in an office setting.

The global SaaS market was worth over $273 billion in 2023. Software plugins and add-ons provide functionality and convenience to existing programs. They range from website plugins to editing tool enhancements. Prices vary widely, typically starting at $20 and going up to $200 or more.

These products cater to specific needs like speeding up workflows or adding custom features. For example, WordPress plugins help bloggers optimize their sites, while Photoshop add-ons simplify design processes. 

Ensuring compatibility and easy installation increases customer satisfaction. Offering customer support and updates adds long-term value to your products. Marketing them on niche platforms or forums where users need your solution increases visibility. 

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Augmented Reality Filters

Person working on a laptop with a 3D modeling software displaying a virtual reality headset design.Person working on a laptop with a 3D modeling software displaying a virtual reality headset design.Image Credit: iStock

Augmented reality (AR) filters are fun, interactive products that work on apps like Instagram and Snapchat. Businesses and individuals use them for branding, events, or entertainment. Custom filters can sell for $50 to $500, depending on their complexity.

Creating engaging, high-quality filters requires creativity and technical skills. Brands often look for filters that align with their identity and campaigns. Offering trendy or innovative designs attracts influencers and marketers seeking unique visual effects.

Marketing through demonstrations of your filters helps potential buyers see their value. Networking with small businesses or event planners can expand your customer base. Updating your portfolio regularly shows clients you’re staying ahead of industry trends.

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Online Coaching Sessions

Person wearing headphones holds up charts during a video call in a bright room with a laptop and books on the desk.Person wearing headphones holds up charts during a video call in a bright room with a laptop and books on the desk.Image Credit: iStock

Online coaching sessions target individuals seeking personal or professional development. Coaches sell sessions in areas like career growth, relationship advice, or skill mastery. Depending on experience and demand, rates range from $50 to $300 per hour.

Clients value personalized guidance and actionable feedback. Building a reputation for providing real results ensures ongoing referrals and growth. Specialized niches like leadership coaching or creative mentoring can command higher fees.

Platforms like Zoom or Skype simplify delivery, while testimonials enhance credibility. Marketing strategies like free introductory sessions or content previews attract potential clients. Continuous learning and adaptation strengthen your competitive edge in the coaching market.

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Pre-Designed Infographic Templates

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Pre-designed infographic templates cater to businesses, educators, and marketers. These tools simplify creating visually appealing and informative content. Prices typically range between $10 and $50 per template set, depending on their complexity.

Templates allow users to input their data into pre-arranged, professional designs. Businesses use them to present statistics or strategies, while educators create engaging lesson materials. Offering a variety of styles increases appeal to different industries.

Selling through platforms like Canva or Creative Market connects you with design-focused customers. Providing instructional guides for editing templates enhances usability. Regular updates or niche-specific designs attract repeat buyers and expand your audience.

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Animated GIFs and Emojis

Person with short hair works at a laptop, surrounded by papers and a camera, in a home office decorated with photos and plants.Person with short hair works at a laptop, surrounded by papers and a camera, in a home office decorated with photos and plants.Image Credit: Pexels

Animated GIFs and custom emojis cater to online communication trends, making conversations more expressive. Creators can sell unique designs for messaging platforms, blogs, or social media use. Prices range from $1 to $20 per pack, depending on exclusivity and style.

Unique, relatable animations perform best in this niche. Buyers often look for humor, emotion, or specific themes. Seasonal GIFs or custom emoji sets can attract repeat customers seeking fresh updates.

Promoting GIFs on platforms like Giphy or Etsy increases visibility. Showing examples of their use on social media can encourage purchases. With a consistent creative output, this market offers steady growth potential.

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A man wearing headphones is diligently working on a laptop to earn a good salary.A man wearing headphones is diligently working on a laptop to earn a good salary.

Language learning tools like flashcards, audio guides, or grammar worksheets appeal to students and travelers. These digital products sell on platforms like Gumroad or through educational websites. Pricing ranges between $10 and $50, depending on depth and interactivity.

Focus on usability and appeal for diverse learning styles. Visual learners may prefer flashcards, while audio learners benefit from pronunciation guides. Bundling multiple resources into a single package adds value for buyers.

Effective marketing can involve reaching out to language schools or engaging through online forums. Positive user testimonials build trust and credibility for your products. Consistently updating tools for relevancy ensures lasting sales.

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Coding Templates and Snippets

A person working on a computer with two monitors displaying code and a directory.A person working on a computer with two monitors displaying code and a directory.

Coding templates and snippets save developers time by offering pre-built solutions for common challenges. These products cater to web developers, app creators, and software engineers. Prices range from $10 to $100, depending on complexity and reusability.

Templates like login forms, API connectors, or full-page designs attract buyers seeking ready-to-use code. They eliminate repetitive tasks, helping developers work more efficiently. Including clear documentation ensures users can implement them easily.

Platforms like GitHub or niche coding marketplaces provide excellent exposure for your products. Offering free trials or previews can encourage purchases. A well-organized portfolio of snippets caters to multiple needs and audiences.

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Podcast Templates and Scripts

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Podcast templates and scripts help creators streamline production and deliver professional content. These products include episode outlines, question prompts, or sound mixing guides. Pricing ranges between $10 and $50 for comprehensive sets.

Aspiring podcasters appreciate tools that simplify planning and recording. Providing editable options accommodates different niches or themes. Including tips on pacing or audience engagement enhances the templates’ value.

Selling through audio-focused platforms or networking with podcast communities expands reach. Offering downloadable resources bundled with bonus materials attracts customers. Podcast templates provide an accessible starting point for beginners entering the field.

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Digital Photography Presets

Person using a laptop to edit a photo of a clothing rack with colorful garments.Person using a laptop to edit a photo of a clothing rack with colorful garments.

Digital photography presets help amateur and professional photographers enhance images quickly with minimal editing. These presets cater to platforms like Lightroom or Photoshop and sell for $5 to $50 per pack.

Presets designed for specific moods, lighting conditions, or themes perform well. Buyers seek easy-to-use options for personal projects or social media content. Bundling multiple presets into cohesive collections adds value.

Market your presets through Instagram or photography blogs to connect with target audiences. Sharing before-and-after comparisons highlights the transformation and encourages purchases. Consistent quality builds trust and drives repeat sales.

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Why Digital Products Are Your Best Bet

A person sitting on a couch holds a stack of dollar bills, with a laptop and papers on a table.A person sitting on a couch holds a stack of dollar bills, with a laptop and papers on a table.

Digital products offer unparalleled opportunities for creative entrepreneurs and professionals. With no inventory to manage and countless ways to monetize skills, they open the door to accessible and scalable income streams. 

If you’re a designer, writer, or tech-savvy developer, you can carve out a niche and earn consistently by meeting the needs of a growing digital audience. Success depends on your ability to create high-quality products that resonate with your target market. 

Pair this with thoughtful marketing and updates, and you’ll have a recipe for long-term growth. Start small, test your ideas, and expand as you discover what works best for your audience.

Now’s the perfect time to act, what digital product will you create to kickstart your journey?

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AI was used for light editing, formatting, and readability. But a human (me!) wrote and edited this.

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