Gamelight, an AI-powered user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s Performance Index.
This recognition underscores Gamelight’s dominance across various genres and regions, including its swift growth in Japan and South Korea, where it also ranks among the leading mobile marketing platform.
Mastering the Rewarded User Acquisition Landscape
The AppsFlyer Performance Index, a widely recognized benchmark in mobile advertising, ranks top-performing media sources each year. In the latest edition, Gamelight stands out as a dominant rewarded source. Through its cutting-edge platform and innovative strategies, Gamelight has redefined rewarded user acquisition (UA), becoming a crucial growth engine for game publishers worldwide.
This shift has led to Gamelight’s rise to the #1 spot in rewarded marketing, surpassing many established sources in the industry. Additionally, Gamelight has solidified its status as one of the top mobile marketing platforms, recognised for delivering exceptional results across various categories.
In the previous AppsFlyer Performance Index, Gamelight was already ranked among the top three platforms in multiple categories, showcasing steady growth and impact. This year, the platform has not only excelled in the rewarded user acquisition space but also secured #2 rankings across all media sources in key verticals and regions, including Casual gaming in Western Europe, Japan, and South Korea. These achievements underscore Gamelight’s dedication to providing scalable, high-quality user acquisition.
Entering Key Markets: Japan & South Korea
Gamelight’s recent expansion into Japan and South Korea has led to top rankings in both regions. In these crucial mobile gaming markets, Gamelight has emerged as a leader, particularly in the Casual gaming vertical, where it ranks among the top performers. These successes highlight Gamelight’s ability to effectively tailor its rewarded user acquisition strategies to diverse markets, solidifying its global presence and influence.
The Gamelight Impact: Transforming the Rewarded UA Ecosystem
Since its inception, Gamelight has been instrumental in elevating rewarded UA from a secondary channel to a primary growth strategy for game publishers. By leveraging advanced AI algorithms and data analytics, Gamelight has inspired a new wave of companies to adopt this model, fueling significant growth across the rewarded marketing ecosystem.
Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.
The company’s influence has been especially evident in elevating iOS within the rewarded advertising space, broadening its presence across platforms and redefining industry standards. Previously, iOS had a limited role in rewarded channels, but Gamelight’s impact has transformed the landscape, encouraging more companies to adopt its product model and implement similar strategies.
Conclusion: Gamelight Leading the Future of Mobile Marketing
Gamelight’s recognition as the #1 rewarded source and a top mobile marketing platform in the AppsFlyer Performance Index underscores its sustained success and industry leadership. Its rapid ascent in key markets like Japan, South Korea, and Western Europe demonstrates its ability to deliver high-quality user acquisition and consistently outperform major competitors.
As the rewarded UA landscape continues to evolve, Gamelight remains at the forefront, empowering game publishers worldwide to optimize their campaigns and drive significant growth. This latest recognition in the AppsFlyer Performance Index paves the way for continued innovation and future success in the mobile gaming industry.
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