AI-powered mobile marketing platform Attentive claimed it generated 125% revenue in Australia as personalised mobile marketing is becoming more popular on the country.
Riding on the tailwinds of its revenue growth, it claimed it has more than 200 brands on the platform regionally.
“Australia is continuing to experience strong, steady growth in e-commerce, increasing opportunities for brands to send personalised and interactive messages that deliver truly one-to-one experiences,” said Attentive regional vice president of APAC Zach Hotchkiss.
“As companies look to gain a competitive edge, we’re helping marketers reimagine personalisation in the AI age by providing cutting-edge tools that will deliver the highest performance.”
According to Attentive, more than 87% of Australian consumers have signed up to receive texts from brands.
Brands including July, Ghanda, Designstuff, Hey Bud, Lounge Lovers, Kat the Label, and Ultra Football, have signed on to engage their customers through two-way, personalised communications.
Using real-time data analytics and AI, Attentive devised an identity graph that gives brands deep insights to unlock patterns, relationships, and trends hidden within data.
Attentive AI automates personalisation for maximum performance by optimising the audience, content, timing, and destination of each message.
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