Pinterest may not be the first social network to come to mind, but it has a large active group of dedicated fans. In some niches, such as crafts and cooking, it is arguably the most important social network. So it should come as no surprise that the top influencers on Pinterest enjoy massive followings.
Pinterest’s greatest strength is that it was the first visual network – it has been popular for much longer than Instagram. People pin and share pictures that interest them, adding them to appropriate boards. This makes Pinterest a relevant network for brands to consider when planning their influencer marketing.
It is a predominantly female network. 45 percent of online woman use Pinterest, compared to 17 percent of online men.
The ten most popular niches on Pinterest are:
- Home Décor
- Art
- Travel
- Photography
- DIY and Crafts
- Design
- Technology
- Quotes
- Food and Drink
- Humor
If your business operates in one of these niches you should seriously consider working with a Pinterest influencer. According to Pinterest research, 93 percent of the site’s users use the site to help them plan their purchases.
We look at the top twenty Pinterest influencers here.
Top Influencers on Pinterest
Source: pinterest.nz
12.7M Followers
5M Monthly Views
Joy Cho is clearly Pinterest’s mega-star. She has collated quite a few boards on topics relating to homeware, design, fashion, beauty, cooking, and travel. She has built up expertise and influence in a wide range of niches.
Joy Cho has created a coordinated brand image. She may have thousands of pictures across a wide range of boards, but her images are all beautifully presented, mainly following a pastel color scheme.
Joy Cho currently has 77 boards. Some of her most popular boards include:
- Hair – 5,814,060 followers, 293 Pins
- Recipes – 3,950,352 followers, 645 Pins
- For the Home – 3,781,417 followers, 1,316 Pins
- Oh Baby – 3,148,753 followers, 1,398 Pins
- Oh Joy for Target – 913,508 followers, 399 Pins (an obvious influencer marketing board)
Source: pinterest.nz
9.0M Followers
8M Monthly Views
Maryann Rizzo is an interior designer who posts images on her Pinterest boards to inspire her followers’ style.
Maryann has created many specialist boards, showcasing particular design features. By far her most popular board, though, she has just called Everything. Eventually, MaryAnn transfers her pictures from Everything to one of her specialist boards.
Maryann Rizzo currently has 168 boards. Some of her most popular boards include:
- Everything – 4,476,646 followers, 6,102 Pins
- … And Then Some – 3,695,572 followers, 1,360 Pins
- Architectural Details – 592,533 followers, 388 Pins
- Architecture – 342,026 followers, 846 Pins
- Gardening & Landscapes – 340,424 followers, 1,209 Pins
Source: pinterest.nz
8.5M Followers
1M Monthly Views
Bekka Palmer is a photographer and textile artist who lives in Brooklyn.
Many of Bekka’s pictures reflect nature. She covers a wide range of topics, but her most followed board by far is Things to Make, where she stores ideas that inspire her to make something.
Bekka Palmer currently has 63 boards. Some of her most popular boards include:
- Things to Make – 6,454,496 followers, 844 Pins
- Love Letter to Summer – 148,769 followers, 485 Pins
- Portraits – 148,646 followers, 125 Pins
- Let’s Go Outside – 148,604 followers, 989 Pins
- Surf – 148,528 followers, 249 Pins
Source: pinterest.nz
8.1M Followers
7M Monthly Views
Poppytalk .com is a design blog, so it should be no surprise that their Pinterest site features images of design and entertaining. Although Poppytalk spreads their posts across many boards, their top three boards are the most loved by far.
Poppytalk currently has 133 boards. Some of their most popular boards include:
- Entertaining + Fun – 4,087,006 followers, 1,053 Pins
- At the Lake – Interiors – 3,248,341 followers, 1,002 Pins
- DIY and Tutorials – 2,735,050 followers, 2,128 Pins
- Kitchens – 723,172 followers, 698 Pins
- Fashion, Jewelry + Accessories – 651,368 followers, 1,293 Pins
Source: pinterest.nz
7.8M Followers
Monthly Views Unavailable
Many of Jane Wong’s images depict landscapes and nature. Indeed her portrait picture shows a Chainstop penguin from Antarctica. Her top board, however, is Delicious where she focuses on the visual delights of food.
Jane Wang currently has 98 boards. Some of her most popular boards include:
- Delicious – 6,454,554 followers, 19,220 Pins
- Plant Pathology – 2,657,936 followers, 4 Pins
- The Arctic – 2,657,864 followers, 14 Pins
- HOUSE to HOME – 2,657,863 followers, 19 Pins
- Urban Jungle – 2,657,830 followers, 45 Pins
Source: pinterest.nz
7.1M Followers
3M Monthly Views
Time Magazine named Bonnie Tang as one of their “Top 30 Pinterest Curators to Follow”. Although her boards cover a range of topics, they are all full of stylish fashion and design – even her food boards look stylish.
Bonnie Tsang currently has 26 boards. Some of her most popular boards include:
- Living Spaces – 3,493,495 followers, 3,516 Pins
- Workspace – 3,468,892 followers, 342 Pins
- Eat With Style – 1,821,382 followers, 1,342 Pins
- Book Covers – 1,778,782 followers, 158 Pins
- B’s Style – 654,913 followers, 2,351 Pins
Source: pinterest.nz
6.8M Followers
Monthly Views Unavailable
Evelyn spreads her pins across a wide range of boards. Many of these are travel and nature-focused, emphasizing beautiful parts of the world. She has an eye for the vivid image, and many of her boards are truly striking.
Evelyn currently has 185 boards. Some of her most popular boards include:
- Passport to Western Europe – 3,867,187 followers, 783 Pins
- Nature’s Window – 2,067,552 followers, 196 Pins
- America, the Beautiful, Traveling the USA – 1,629,252 followers, 718 Pins
- Books are Portable Magic – 1,489,004 followers, 290 Pins
- Annular Eclipse – 128,852 followers, 31 Pins
6.8M Followers
Monthly Views Unavailable
Molly Pickering comes from Texas. She collates an eclectic range of boards, with original names, such as Happy Hungry Hippo and Teh-lay-vee-see-own.
Molly Pickering currently has 17 boards. Some of her most popular boards include:
- Angels on Earth – 4,036,390 followers, 1,025 Pins
- Fashion Your Seat Belts – 3,303,697 followers, 1,235 Pins
- Dropping Knowledge – 127,134 followers, 1,012 Pins
- Good Cinema – 122,331 followers, 699 Pins
- Future Destinations – 120,614 followers, 131 Pins
Source: pinterest.nz
6.8M Followers
Monthly Views Unavailable
Pejper is a Swedish lifestyle blog. They have a strong Pinterest presence, with their Lovely Living board being particularly popular.
Peiper currently has 61 boards. Some of their most popular boards include:
- Lovely Living – 3,338,269 followers, 535 Pins
- Green Living – Garden – 411,057 followers, 167 Pins
- Christmas – Modern – 165,553 followers, 193 Pins
- ROOMS – 114,442 followers, 285 Pins
- Work ROOMS – 112,608 followers, 270 Pins
Source: pinterest.nz
6.0M Followers
10M+ Monthly Views
HonestlyWTF is a website, and their Pinterest boards are curated by Erica Chan Coffman. She is always on the look-out for extraordinary photos that cause her to exclaim the board (and website) name. Their DIY board is particularly popular with people looking for inspiration.
HonestlyWTF currently has 96 boards. Some of their most popular boards include:
- DIY – 2,477,784 followers, 634 Pins
- DIY Bracelets – 385,235 followers, 31 Pins
- Denim Daze – 361,443 followers, 429 Pins
- Bon Voyage – 343,197 followers, 938 Pins
- Beauty – 325,100 followers, 683 Pins
Source: pinterest.nz
5.2M Followers
1M Monthly Views
Although Danaë Vokolos’ Veanad.com website highlights her design skills and interests (she has a Master of Architecture), her Pinterest account focuses on her wider aesthetic sensibilities. Indeed, her most popular board, by far, depicts Beauty.
Veaned currently has 8 boards. Some of her most popular boards include:
- Beauty – 5,152,688 followers, 248 Pins
- Wardrobe – 202,550 followers, 258 Pins
- Feminine – 202,406 followers, 77 Pins
- Space – 202,260 followers, 287 Pins
- Weekend – 202,213 followers, 52 Pins
Source: pinterest.nz
5.1M Followers
1M Monthly Views
Christine Martinez Loya is the Director of Curation and Storytelling for Walmart Home. She’s a former interior designer, who now spends much of her time working on social media. Her popular Words to Live By board is filled with inspirational quotes.
Christine Martinez Loya currently has 66 boards. Some of her most popular boards include:
- Words to Live By – 4,513,559 followers, 902 Pins
- Looks I Love – 687,712 followers, 1,151 Pins
- HeART – 605,387 followers, 471 Pins
- Interiors I Dream Of – 604,834 followers, 1,163 Pins
- Sweets and Treats – 595,534 followers, 530 Pins
5.0M Followers
3M Monthly Views
Olya Bastet loves fashion, traveling, DIY projects, and many other such activities. However, it is her Beauty board that has really piqued the interest of pinners.
Olya Bastet currently has 94 boards. Some of her most popular boards include:
- All Beauty I Like – 5,016,111 followers, 18.850 Pins
- SHOES – 57,005 followers, 383 Pins
- Home design ideas – 56,724 followers, 313 Pins
- My Style Clothing etc. – 56,548 followers, 515 Pins
- BEDROOM IDEAS – 56,547 followers, 92 Pins
Source: pinterest.nz
4.9M Followers
6M Monthly Views
Although this Pinterest account was probably started with the intention of highlighting the creations of Steph, a professional hair stylist, and makeup artist, it now covers a broader range of topics. For some time the most popular board was called Beauty, but it is now called the Lifestyle.
Hair and Makeup by Steph currently has 11 boards. Some of her most popular boards include:
- Lifestyle – 4,840,752 followers, 6,218 Pins
- Hair and Makeup by Steph – 901,337 followers, 544 Pins
- Fashion – 193,938 followers, 334 Pins
- Pretty Hair – 186,468 followers, 455 Pins
- Hair Accessories – 180,096 followers, 102 Pins
Source: pinterest.nz
4.7M Followers
Monthly Views Unavailable
Rachel Turnbull is a Scottish lover of books, good films, visiting museums, and gardens. Her Pinterest collations reflect her interests. Her most popular board, however, focuses on the Animal Kingdom.
Rachel Turnbull currently has 63 boards. Some of her most popular boards include:
- Animal Kingdom – 4,667,725 followers, 1,611 Pins
- Books, Books, Books – 642,314 followers, 2,314 Pins
- Eclectic Quotes – 633,088 followers, 1,009 Pins
- Beautiful Florals – 632,442 followers, 1,361 Pins
- Ambience – 631,976 followers, 1,055 Pins
Source: pinterest.nz
4.6M Followers
9M Monthly Views
Kathy’s LittleThings is connected to the LittleThings.com website. Both the website and the Pinterest account focus on food, parenting, pets, shows, and DIY. It is the Recipes board that has attracted the most interest, however, followed by other food-related topics.
Kathy’s LittleThings currently has 44 boards. Some of her most popular boards include:
- ·Recipes – 4,476,359 followers, 4,928 Pins
- Fashion – 134,901 followers, 928 Pins
- Desserts – 99.054 followers, 1,308 Pins
- Appetizers – 96,078 followers, 785 Pins
- Cocktails – 94,621 followers, 481 Pins
Source: pinterest.nz
4.5M Followers
10M Monthly Views
Amanda Livesay is a food blogger, also known as Fake Ginger. Many of her Pinterest images display delectable delights, tempting many pinners’ taste buds.
Amanda Livesay currently has 125 boards. Some of her most popular boards include:
- Nom Nom Nom – 4,483,253 followers, 30,731 Pins
- Easy Weeknight Meals – 87,911 followers, 26,203 Pins
- Sweet Nothings – 83,654 followers, 1,969 Pins
- Snacky Things – 83,115 followers, 775 Pins
- Paleo Eats – 82,689 followers, 1,215 Pins
Source: pinterest.nz
4.5M Followers
10M+ Monthly Views
The most popular board of wedding chicks is well named. It is indeed Everything Wedding. With more than 16,000 images it is sure to provide inspiration to any potential bride and groom. There are also many specialist boards if you want to focus on a particular part of a wedding.
Wedding chicks currently have 84 boards. Some of their most popular boards include:
- Everything Wedding – 3,799,900 followers, 16,278 Pins
- DIY Projects – 379,483 followers, 990 Pins
- Hair & Makeup – 377,587 followers, 2,183 Pins
- Wedding Bouquets – 374,379 followers, 5,372 Pins
- Bridesmaids – 370,425 followers, 5,135 Pins
Source: pinterest.nz
4.3M Followers
1M Monthly Views
Lauren Zwanziger posts pictures of life inspired by travel. Her Current Board has more than 15,000 pins. Over time she moves pictures to more specific categories.
Lauren Zwanziger currently has 39 boards. Some of her most popular boards include:
- Current – 4,314,196 followers, 15,667 Pins
- Style – 114,900 followers, 978 Pins
- Space – 114,495 followers, 1,751 Pins
- Locks – 113,358 followers, 618 Pins
- Next Stop – 112,966 followers, 1,050 Pins
Source: pinterest.nz
4.3M Followers
1M Monthly Views
April and May are Dutch stylists and bloggers. They collect pretty pictures in their Musthaves board. Most of their other boards focus on one particular style or design theme, including their very popular Kids board.
April and May currently have 51 boards. Some of their most popular boards include:
- kids – 2,642,194 followers, 1,066 Pins
- musthaves – 1,533,693 followers, 1,114 Pins
- interior – 342,939 followers, 1,042 Pins
- bedroom – 107,098 followers, 329 Pins
- kitchen – 104,263 followers, 415 Pins
Frequently Asked Questions
Who are the biggest Pinterest influencers?
These are the biggest Pinterest influencers:
1. Joy Cho / Oh Joy!
2. Maryann Rizzo
3. Bekka Palmer
4. Poppytalk
5. Jane Wang
6. Bonnie Tsang
7. Evelyn
8. molly pickering
9. pejper // anna k.
10. HonestlyWTF
Who is the most popular person on Pinterest?
Joy Cho is the most popular influencer on Pinterest with nearly 12.7 million followers. She has collated quite a few boards on topics relating to homeware, design, fashion, beauty, cooking, and travel. She has built up expertise and influence in a wide range of niches. Joy Cho has created a coordinated brand image.
How much do Pinterest influencers make?
Only the top tier Pinterest influencers make a lot of money using Pinterest as their main platform. The most popular Pinterest influencers, who have more than one million followers, will earn at least $200,000 in revenue each year from their accounts.
Do influencers use Pinterest?
Pinterest is a popular social media platform for many influencers, especially bloggers. Pinterest can be a powerful product discovery tool, which makes it a valuable channel for any influencer’s digital marketing strategy. It’s also a great tool for your influencer marketing strategy.
Can you make money from followers on Pinterest?
You can absolutely make money from your followers on Pinterest. The most popular Pinterest influencers, who have more than one million followers, will earn at least $200,000 in revenue each year from their accounts. In addition, you can create a shared board with brands for added revenue.
About the Author
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The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.
