AI-powered customer service solutions provider Cognigy announced the launch of its AI Agents for Sales and Marketing interactions. This cutting-edge technology is designed for enterprises that want to engage customers with hyper-personalized service and turn interactions into transactions, fueling revenue growth with an exceptional customer experience (CX) that scales. Cognigy will debut this innovation at Customer Contact Week (CCW) Las Vegas from 3-6 June at Caesars Forum.
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At the time of this announcement, Sebastian Glock, Director of Product Marketing at Cognigy said, “Cognigy is empowering enterprises with AI Agents (for sales and marketing) that augment their workforce to deliver truly differentiating self-service resulting in automated workflows and human-like interactions.”
Cognigy’s AI Agents for sales and marketing are engineered to revolutionize customer engagement through proactive personalization and intelligent interaction that not only anticipate customer needs but also drive significant sales growth. To excel at their job, Cognigy’s AI Agents leverage insights from customer profiles and context to proactively identify needs and customer conversations that align with individual journeys and preferences. With capabilities that include proactive outbound calling, these AI Agents can initiate contact, ensuring that potential opportunities are never missed and customer engagement is maximized.
As part of a Sales and Marketing workforce, Cognigy AI Agents can automate:
- Renewals and Upselling: Automatically contact customers before their contracts expire, handling both renewals and opportunities for additional services.
- Sales Activation: AI Agents follow up on leads from unfinished applications or check-outs, helping to reconnect potential customers and convert them to active customers.
- Outbound Scheduling: Initiate calls to customers to schedule appointments or services, streamlining the process with full automation to enhance convenience.
Source: Harness AI along the Customer Journey, by Cognigy
Early use cases demonstrate the versatility and impact of Cognigy’s AI Agents across different sectors including retail, telecommunications and travel. The AI technology supports the entire customer journey, providing continuous assistance from initial contact through after-sales support, enhancing every interaction with Generative and Conversational AI capabilities. Additionally, AI Agents work alongside humans in the contact center and can transfer calls or chats at any point of a conversation.
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Sebastian added, “Multiple customers have deployed our Sales and Marketing AI Agents and are experiencing revenue growth from renewals and upselling, re-engagement and proactive scheduling. These early use cases demonstrate the power and potential of AI Agents.”
