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The Future of Marketing and Digital Innovation Summit

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May 01
• Hosted by VML

Wednesday, May 1, 2024

8:00 AM
Breakfast & Registration
9:15 AM
Welcoming Remarks

Debbie Ellison, Global Chief Digital Officer, Commerce, VML
9:30 AM
Opening Fireside Chat

Debbie Ellison, Global Chief Digital Officer, Commerce, VML

John Seiler, Head of Sports & Gaming, Europe Operating Unit, The Coca-Cola Company
10:00 AM
Fireside Chat

Phil Clark, Senior Director, Digital Marketing & Media, Canada Goose

Moderated by: Becky Owen, CMO, Billion Dollar Boy
10:30 AM
Networking Break
10:50 AM
Unlocking the Potential of Digital in Private Banking

Louisa Nicholls, Managing Director – Digital, Experience, Design, Product & Strategy – Wealth CDIO, Coutts

Moderated by: Dom Blacklock, VP, International Digital Media, Active International
11:20 AM
Harnessing the Impact of Influencers

Firdaous El Honsali, Vice-President – Dove Masterbrand Global & North America, Unilever

Moderated by: Ira Xhelili, Senior Sales Director, Comscore
11:50 AM
Digital-First Strategies

Julie Austin, Chief Digital Officer, VML

Benjamin Lickfett, Global Head of Digital Innovation, Diageo

Moderated by: Freddie Coles, Senior Sales Director, International, LG Ad Solutions
12:20 PM
Lunch
1:30 PM
Behind the Brand with VML & The Coca- Cola Company

June Fong, Global Strategy Lead, Coca-Cola, VML

Daniel Lipman, Global Brand Lead, Coca-Cola, VML
2:00 PM
Crafting Connections: The Role of Storytelling in Digital Marketing

Hannah Bourne, Marketing Director, Childrens, Random Penguin House UK

Robbie McCawley, Director, Global Marketing & Creative Strategy, Electronic Arts

Moderated by: Natalie Silverstein, Chief Innovation Officer, Collectively
2:30 PM
Unveiling Success: General Mills’ Journey in Brand Building Excellence

Arjoon Bose, International Head of Creative & Growth Ideas, General Mills

Manuel Garabato, Global Director, Häagen Dazs Brand Team, General Mills

Moderated by: Natalie Silverstein, Chief Innovation Officer, Collectively
3:00 PM
Networking Break
3:15 PM
Evolution of the Retail Media Network

Angelique Miller, Vice President, Media Studio, Expedia

Moderated by: Lucy McHenry, Director, Brand Partnerships, Oracle Advertising
3:45 PM
Media and Innovation: 2024 Outlook

Donata Peksa, Head of Brand Experience, HSBC

Giovanni Pupo, Head of E-Commerce Media – Europe, LIPTON Teas and Infusions

Corina Savin, Global Media Strategy Leader, AstraZeneca

Moderated by: Rachel Belsham, Head of Language, Phrasee