WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, MOMENTiQ, and Ubiquitous undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, MOMENTiQ, and Ubiquitous:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
In recent years, influencer marketing has gotten big in the US. Influencer Marketing Hub predicts the market size will reach an estimated $24 billion by the end of 2024, indicating strong ongoing growth momentum in influencer marketing.
Many of these brands don’t handle the influencer marketing themselves; they take help from influencer marketing agencies. These agencies have a more extensive network of influencers that they’ve built over the years. They also know how to reach out and negotiate with these influencers, manage the collaboration, measure results, and optimize future campaigns.
Neal Schaffer, the marketing guru, explains:
“Perhaps the biggest advantage of using influencers is that you have the opportunity to choose people who are part of your target market or who appeal to your target market.“
Influencer marketing agencies help connect you with these individuals.
Here’s a roundup of some of the best influencer marketing agencies in the USA that can help you elevate your brand’s presence through influencer marketing.
Top Influencer Marketing Agencies in the US
In this article, we will closely examine the premier influencer marketing agencies operating in the United States, and analyze the factors that distinguish them from their counterparts. So, read ahead to discover the preeminent influencer marketing agencies in the US, and ascend your brand to unprecedented levels.
Top
influencer marketing agencies usa
2024
Location(s): USA, Canada, Caribbean
Notable Clients: Walmart, Smartwater, Call of Duty, PUBG, Bud Light, Energizer, ViewSonic
Specialization: Social experiential marketing, creative and content development
Viral Nation is a frontrunner in the realm of influencer marketing, having worked with world-leading brands like Anheuser-Busch, Disney, The Coca-Cola Company, and Uber, among others. Its specialty areas include Blog, Facebook, Instagram, LinkedIn, Mixer, Pinterest, Snapchat, TikTok, Twitch, Twitter, and YouTube.
Viral Nation
Viral Nation operates in a dual capacity, both as an influencer marketing agency and a talent agency. They represent influencers, secure endorsements for them, and provide full social media representation.
In addition, they assist brands with their influencer campaigns by creating strategies based on specific goals and selecting suitable influencers to convey the brand’s story.
Their prowess in the influencer marketing sphere is exemplified in a recent successful campaign for the VR launch of Resident Evil 4 on Meta Quest 2. Viral Nation onboarded 73 creators and publishers across Twitch, YouTube, Twitter, Instagram, and TikTok to create an engaging experience.
Influencers had early access to the game, allowing them to produce diverse and captivating content, including livestreams, gameplay compilations, interactive stories, reels, and cosplay. A strategic gifting campaign to 25 celebrities and influencers further amplified the reach.
The agency built global hype through an immersive campaign, generating an astonishing 61.2 million impressions and receiving top honors at the 2022 AVA Digital Awards!
Viral Nation’s merits
Speaking of awards, Viral Nation was also the winner of the 2024 SXSW Innovation Award. All these accolades are a testament to the agency’s expertise and success in influencer marketing.
Key Services
Viral Nation hails itself as the best influencer marketing agency in the US for several reasons. First, the agency has an AI-powered proprietary platform that helps it identify and match brands with relevant influencers.
Being in the industry for nine years, the agency has mastered the art of integrating influencer marketing with other forms of marketing to get the most out of each campaign. Viral Nation helps its clients cut through the noise by activating over 100,000 creators globally.
Viral Nation services
Brands in over 30 countries can benefit from Viral Nation’s services. Also, reports are delivered in more than 15 languages to keep the clients in the loop.
The agency has a separate Performance Marketing division that creates performance media to ensure the clients get maximum output from their influencer spend.
Viral Nation Creator OS platform
But performance alone isn’t Viral Nation’s focus. With its proprietary AI platform, Viral Nation_Secure™, Viral Nation guarantees utmost privacy and data security. The platform also minimizes the risk of influencer fraud before and during the campaigns.
Staying on trends is an integral part of successful influencer marketing. Viral Nation uses real-time data and industry insights to keep its client’s strategies fresh and relevant.
Similarly, the agency’s Viral Nation_CreatorOS™ platform keeps clients updated on social attribution and profitability from their influencer marketing campaigns. Since this platform is kept updated by the agency’s data science and business intelligence team, clients can expect professional insights to guide their strategies.
Viral Nation social attribution
Notable Campaigns
Tencent Games worked with Viral Nation to run PUBG MOBILE’s 1st-ever tournament to raise mass awareness in 15 countries. Viral Nation mobilized 142 influencers across five social media platforms: YouTube, Facebook, X, Instagram, and Twitch.
The agency also got 13 top gaming influencers or “country leaders,” one each from 13 participating countries. These influencers were to promote the event and represent their respective countries in the tournament.
To build excitement leading up to the event, Viral Nation released “pre-heat” content that included advance media coverage and influencers documenting their journeys to Dubai, along with social publishers promoting tickets and livestream links. Once in Dubai, influencers were taken on a city tour, creating and sharing engaging content using the hashtag #PMSC2018 to promote the tournament.
Additionally, Viral Nation produced a captivating hype video that recapped all the exciting events from the week in Dubai, which was then shared by influencers and social publishers to maximize reach and engagement.
The results were incredible, with over 2.4 million impressions and 1.5 million interactions.
PubG case study results
Similarly, Bud Light wanted to celebrate its 35th summer in LA by reaffirming its commitment to the Hispanic community in California. Viral Nation ran an influencer campaign for the brand, getting 11 Hispanic influencers to create content using the hashtag #HechoEnCalifornia (Made in California).
Some of the most prominent Hispanic influencers, including Oscar Miranda and Solace Rose, made videos showing Bud Light as a key part of their moments with family and friends. The campaign garnered 7.9 million interactions, exceeding the brand’s goals by 250%.
Bud Light case study results
Location(s): Los Angeles
Notable Clients: Undisclosed
Specialization: YouTube marketing, TikTok marketing
Leading the charge in innovative influencer marketing, MOMENTiQ stands tall in the bustling landscape of Los Angeles, offering premium influencer marketing services to industry giants and emerging brands alike. The agency was created by the founders of Ubiquitous Influencer Marketing, which is already a well-established name in the industry with clients like Disney, Netflix, Amazon, and American Eagle on its roster.
MOMENTiQ home page
The agency manages end-to-end influencer campaigns that harness the power of YouTube and TikTok, tapping into these platforms’ immense reach and highly engaged audiences. MOMENTiQ’s in-depth understanding of the influencer landscape allows them to create campaigns as big as they did for TikTok and The Recording Academy.
Key Services
MOMENTiQ’s main service is influencer marketing. Since the agency’s sole mastery is in influencer marketing, they have all hands on deck. Their service provision begins with strategy creation, for which the team crafts a unique influencer plan, taking into account the brand’s target market and budget.
MOMENTiQ’s services
From there, the agency dives into influencer selection, using data-driven analytics to identify the best influencers for the brand’s campaign. They handle all aspects of communication and coordination with influencers, ensuring a smooth campaign execution.
Their services don’t just stop at influencer management; they skillfully blend User-Generated Content (UGC) campaigns with their in-house paid social team to drive compelling paid social campaigns. So, clients can benefit from the perfect blend of influencer-created content and UGC.
MOMENTiQ influencer marketing
Currently, MOMENTiQ doesn’t have many detailed case studies of its clients’ success stories due to non-disclosure agreements. However, their impressive roster of clients speaks for itself, with names like TikTok, The Recording Academy, American Eagle, and Fashion Nova on the list.
Notable Campaigns
MOMENTiQ’s influencer marketing excellence is prominent in the way the agency helped The Recording Academy get over 500,000,000 views on the Grammy Awards 2024. MOMENTiQ engaged top US influencers to show the behind-the-scenes for the award to their audience of a billion people.
The Recording Academy case study LinkedIn post
The 2024 Grammy Awards dominated social media with 62.6 billion potential impressions, ranking as the No. 1 social entertainment event of 2024. The hashtag #Grammys trended in the top 10 in the U.S. for 12 hours, peaking at No. 1.
Some influencers were also invited to the Grammys red carpet. Besides gaining traction for The Recording Academy on social media, this campaign also brought viewership from the audience of these 250 influencers.
Location(s): Los Angeles
Notable Clients: Lyft, Disney, Target, Amazon, Cash App, ThredUp, Subway, Victoria’s Secret Pink
Specialization: Full-service campaign design, brand strategy
Ubiquitous attracts companies by promising to make their “brand a household name.” The agency has a huge network of Instagram, YouTube, and TikTok influencers to create data-driven and viral content for its clients.
Ubiquitous influencer marketing
The agency’s clients are some of the biggest names in today’s business world, including Netflix, Samsung, Lyft, Amazon, and Target. Ubiquitous has helped these companies in launching new products and raising brand awareness through its innovative campaigns.
Ubiquitous clients
Key Services
Ubiquitous distinguishes itself by helping businesses at every social marketing touchpoint. In terms of influencer marketing, Ubiquitous employs proprietary data to match brands with suitable influencers.
They offer a complete service suite that includes brand-influencer matching, content creation, full creative services, end-to-end campaign management, data analytics, and tracking.
Ubiquitous special media platform specialization
All these services can be fully automated and streamlined within the platform, making Ubiquitous a single point of contact for all influencer campaigns.
After creating a tested roadmap for clients, Ubiquitous goes on to choose the best-fit creators based on the platform the client wants to use for their campaign. Rather than taking the same approach for each social media channel, Ubiquitous matches the campaign to each channel’s unique algorithms and audience behaviors.
Ubiquitous influencer marketing process
Clients can see campaign performance in the charts and graphs created by the agency’s in-house team. Being a full-service team, the agency’s experts can also guide clients in adjusting their campaigns in real time.
Ubiquitous data analytics
On top of that, clients also get access to Ubiquitous University, which is the agency’s guide to influencer marketing. Ubiquitous describes it as a
“crash course on everything you need to know about dominating the internet with the help of influencers.”
Ubiquitous University
The agency also has a TikTok Money Calculator tool that is intended to help influencers understand their worth on the platform. However, brands can also use it to get an estimated cost for a potential influencer partnership.
Notable Campaigns
Bloom, the TikTok-viral wellness company, partnered with Ubiquitous when it found that its Super Greens Powder was going to be on Amazon’s landing page. The company wanted to maximize the impact of this opportunity and leverage influencers to drive sales.
Bloom’s product in Amazon bestsellers
Ubiquitous connected the brand with one of the influencers (Gabbie Eagen) from its marketplace since her audience was in the wellness and lifestyle niche. The unique influencer marketing strategy focused on leveraging integrated videos that naturally featured their products within relatable content formats like “Get Ready With Me” or “What I Eat in a Day.”
Eagen’s videos got over four million views for Bloom’s products. The strategy’s effectiveness was amplified by a phased approach, starting with test trials and gradually increasing the campaign’s scale based on performance, ultimately leading to significant brand awareness and impressive campaign results.
@bbyegan_ Starting off 2024 in my @Bloom Nutrition Greens Era 💚 #bloompartner ♬ original sound – Gabbie Egan
Another company that benefited from working with Ubiquitous is Litter Robot, a self-cleaning litter box company. Litter Robot got Ubiquitous on board to launch its new product, the LR4, which was a more innovative litter box than its predecessors.
Ubiquitous used all three of its specialty platforms, generating interest in the brand through TikTok and Instagram influencers and boosting conversions through YouTube. The agency identified the right influencers (both humans and felines) for the company. These included cat accounts and influencers who feature their cats a lot on their accounts.
Ubiquitous then guided influencers to create content that naturally integrated the product, maximizing authenticity and engagement. Throughout the campaign, they maintained close coordination, responded promptly to feedback, and used data-driven insights to optimize performance.
The campaign included 130 posts across all these platforms, generating 68.1 million views in total, with a CPM of $7.27, which was lower than the expected $8.
Litter Robot influencer campaign content data
Ubiquitous’s commitment to its client’s success is evident by the fact that the agency met with Litter Robot’s marketing team 24 times in three months to ensure everything was up to the mark. No wonder the results were extraordinary, as Litter Robot achieved 7.3 million engagements during the campaign.
Location(s): Miami, New York
Notable Clients: Google, Meta, Unilever, Snapchat, Bumble, Chips Ahoy!, Amazon, GrubHub
Specialization: User-generated content, paid advertising
The Influencer Marketing Factory is a global, full-service influencer marketing agency highly recognized for helping brands reach and engage Gen Z and Millennials through popular social media platforms such as TikTok, YouTube, and Instagram.
The Influencer Marketing Agency
They have made a name for themselves as pioneers in TikTok influencer marketing, having initiated campaigns on this platform as early as 2018. The agency’s proficiency extends beyond TikTok and covers multi-channel campaigns, providing a comprehensive package for full campaign management.
Influencer Marketing Factory clients
Over the years, The Influencer Marketing Factory has worked for big names like Snapchat, Warner Music Group, Unilever, Meta, and Google. The agency’s services start from strategy creation and go on to in-depth reporting and strategy adjustment.
Key Services
At the beginning of a campaign, The Influencer Marketing Factory sets key performance indicators (KPIs) for its clients. The KPIs are based on the client’s budget, core markets, audience, goals, and objectives.
Based on the client’s core market, the agency also helps them identify their target audience. Besides age and gender, The Influencer Marketing Factory also focuses on audience interests and the social media platforms they’re most active on.
Audience persona creation is followed up by influencer identification. The agency gives its clients full access to the creators’ demographics for better transparency.
The Influencer Marketing Factory also manages the process of setting up a contract and highlighting deliverables.
The Influencer Marketing Factory contract management
The agency then guides clients on content creation. Based on the concepts developed by the client-agency collaboration, the creators can create strategic content that performs.
Further, the agency tracks results from the influencer marketing campaigns. The Influencer Marketing Factory provides the same solutions for user-generated campaigns and paid social media campaigns. Whether clients need individual services or a package, the agency can cater to them.
The Influencer Marketing Factory achievements
It’s due to this comprehensive service delivery that The Influencer Marketing Factory has been mentioned in top publications like BBC, Forbes, Inc, and Yahoo! Finance. The agency was also a finalist at the Drum Marketing Awards US in 2020.
Notable Campaigns
Dunkin’ wanted to introduce new drinks and needed influencers to create hype around them. The company worked with The Influencer Marketing Factory to do so.
After a careful analysis of the company’s needs, the agency identified Carter Kench to be the face of the campaign. He was the perfect choice since he’s known for being obsessed with Dunkin’ and has a massive fan following on TikTok.
Dunkin’ case study results
Carter created a series of videos trying out these new drinks, providing entertaining and relatable reviews. His content often featured playful taste tests, quirky reactions, and funny commentary, all while showcasing the drinks in a natural, everyday setting. Dunkin’ supported this by sending Carter custom merchandise, which he incorporated into his videos, adding a personalized touch that resonated with his audience.
The campaign resulted in more than 11,000 TikTok comments and 10+ million likes.
@influencermarketing Our talent @cringecarter (Carter Kench) for @dunkin 💗☕️ 🧡 #dunkin #influencermarketing #influencer #coffee #dunkinfallower #marketing ♬ Sinclar – Official Sound Studio
Similarly, Vessi Footwear, the company behind the world’s first waterproof knit shoes, recruited The Influencer Marketing Factory to raise brand awareness in the US. The agency identified 8 TikTok influencers and got them to make one video each.
Vessi Footwear campaign results
Each influencer crafted a single video showcasing the footwear in humorous and creative ways, often featuring real-life scenarios where the waterproof quality of the shoes was tested and proven, using the hashtag #nomorewetsocks.
With more than 3.8 million views, the campaign was a massive success.
Location(s):Los Angeles, San Francisco, Orlando, and Tokyo
Notable Clients: Sam’s Club, NVIDIA, A&E, Just Play, Byrna, Clash App, The HISTORY Channel, Tezos, and Robinhood
Specialization: Crypto and NFT marketing, paid media amplifications, experiential activations
Rounding out the top five is NeoReach, a highly reputable influencer marketing agency best recognized for managing world-class original influencer campaigns for leading brands and Global Fortune 500 companies.
NeoReach influencer marketing
NeoReach excels in an all-encompassing range of services, including campaign strategy and direction, creative brief development, influencer sourcing and scheduling, contract negotiation, fraud detection, and social account management, among others.
Their approach is data-driven, integrating seamlessly with brands, agencies, creators, and managers to unlock the full potential of the creator economy.
Key Services
NeoReach has connections with influencers and bloggers in different niches, making it easy for the agency to find the right creators for its clients. The agency’s most comprehensive solution is full-service influencer marketing. It does everything from campaign planning and management to influencer selection and paid media amplification.
NeoReach also helps create influencer-specific or in-person activations around creative experiences to leave a memorable impression about the brand in people’s minds. When running influencer campaigns, the agency incorporates storytelling into the content to maximize its authenticity and impact.
NeoReach experiential activations
If needed, the agency also supplements influencer content with paid media to reach a wider audience and amplify the message. NeoReach specializes in copy creation and ROI-based campaigns across all platforms, including Facebook, Instagram, TikTik, Snapchat, and more.
For brands that want to do the work themselves, NeoReach has influencer marketing software. Here, brands can use more than 40 filters to narrow down their influencer search based on their income, language, brand affinity, location, gender, and age preferences.
NeoReach influencer marketing software
Notable Campaigns
When talking about NeoReach’s campaigns, there’s no way not to mention how the agency catapulted TikTok’s launch in the US. NeoReach identified top markets in the UK, US, Germany, and France for the social media app’s launch and carried out ten influencer marketing campaigns, catering to each region specifically.
TikTok wanted to broaden its audience in the US and Europe. For that, it had to target older millennials. But simply letting people know of the app’s presence was not enough; these people also needed to know how to use TikTok.
For that, NeoReach used user-generated content to demonstrate TikTok’s new and existing features. On top of that, the agency collaborated with influencers from Snapchat, Instagram, and YouTube to run sponsored content across these platforms. These social posts included links, instructions, and campaign-specific hashtags to teach non-users how to use the social media app.
These collective efforts resulted in 79 million impressions and 3.2 engagements.
TikTok case study results
Similarly, when Netflix planned to release the third season of Cobra Kai, the company worked with NeoReach to boost awareness. The agency selected influencers from diverse regional and cultural backgrounds to create hype around the series in France, Australia, Canada, and the US.
The results were 2.8 million views from paid content and a return on investment of 2.76x.
Netflix case study results
Location(s): New York
Notable Clients: Lenox, The Honest Company, Moosejaw, KIDZ BOP, Natori, St. Pierre Bakery
Specialization: Quality control, retargeting funnel
The Shelf is an influencer marketing agency that specializes in creating and executing data-driven campaigns. With a team size of 1-10, The Shelf is ideally suited for small and medium-sized brands. The agency has a proven track record of designing compelling and performance-focused strategies that drive tangible results and return on investment (ROI).
One of The Shelf’s primary strengths is their extensive network of influencers and creators worldwide. Whether your brand targets a niche or a broad market, The Shelf is equipped to connect you with the perfect match for your influencer campaign. Their campaigns span various industries, from fashion and automotive to parenting and beyond, highlighting their versatility and adaptability.
To ensure maximum effectiveness and good ROI, The Shelf offers comprehensive campaign management services beyond just influencer matching. They provide fraud detection and campaign optimization, ensuring that your marketing efforts are both secure and efficient. Plus, their client portal allows real-time campaign monitoring, giving you direct insight into your campaign’s progress and areas for improvement.
Furthermore, The Shelf’s proprietary platform aggregates data, detects fraudulent activity, provides audience insights, and offers brand affinity statistics for influencers. This data-driven approach ensures that the chosen influencers are an excellent fit for your brand, contributing to a more effective campaign.
Their services extend beyond Influencer Marketing to Social Media Marketing, Marketing Strategy, and Branding, offering a holistic approach to digital marketing.
Pricing: $150-$200 per hour
Minimum Campaign Size: $100,000
Location(s): New York, London, Singapore
Notable Clients: Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax, and Wayfair
Specialization: Human-centric marketing, full-funnel influencer campaigns
The Goat Agency, a globally recognized and award-winning influencer marketing, and social media agency, has been leading the influencer marketing industry since 2015. The agency boasts a client roster featuring prestigious brands from around the world.
At the core of The Goat Agency’s offering is influencer marketing, where they leverage their vast expertise and database of over 100K influencers. This vast data repository, filled with insights from thousands of global campaigns, enables the agency to identify the best influencers for a brand quickly. This results in highly targeted campaigns that are based on a brand’s specific audience and objectives, with performance measurability integrated into the process.
Understanding the influencer and social media landscape as a full-funnel marketing channel, the Goat Agency guarantees all deliverables upfront. This means clients have a clear understanding of what their budget will yield before a campaign begins, ensuring transparency and alignment of expectations.
The agency’s influencer marketing strategy revolves around creating award-winning, full-funnel influencer campaigns across all primary social platforms. They aim to “hook and hold” online attention, driving awareness, engagement, conversions, and brand love for their clients through long-term social media strategies and data-driven influencer campaigns.
Whether you are a brand looking to amplify your presence through influencers or seeking a data-driven approach to your social media strategy, The Goat Agency can certainly be a partner worth considering.
Pricing: Upon request
Minimum Campaign Size: $50,000
Location(s): New York City, San Francisco, Tel Aviv, and London
Notable Clients: Google, Samsung, Robinhood, Calm, Dropbox, Bumble, Playtika
Specialization: Growth marketing, mobile-first strategies
At the helm of influencer marketing is Moburst, a global performance influencer marketing agency dedicated to assisting brands in surpassing their goals and becoming category leaders. With a remarkable track record of success, Moburst is a trusted ally for both established industry leaders and rising startups as well as numerous burgeoning brands yet to make their mark.
Moburst’s comprehensive range of services covers the entire spectrum of influencer marketing, from data-driven research and talent selection to creative guidance and post-campaign reporting. Their specialized team crafts compelling briefs for influencers, conveying the brand’s key messages and guiding them throughout the creative process. With a keen focus on data-driven attribution, the results are always transparent and measurable.
One of Moburst’s unique attributes is their ability to repurpose influencer content into various assets, such as ads, to drive enhanced media results at scale. Adept in platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube, and Blogs, their expertise extends to User Generated Content, Social Media Marketing, Social Media Management, Digital Marketing, and Talent Management. They also offer Full Service Production, which further sets them apart in the industry.
Whether you’re a startup looking to make a splash or an enterprise aiming to expand your reach, Moburst is equipped with the tools, talent, and strategy to elevate your brand.
Pricing: $150-$200 per hour
Minimum Campaign Size: $20,000
Location(s): Dallas, New York, Amsterdam, Berlin, Sao Paulo, Shanghai, Paris, London, Sydney
Notable Clients: IDA, Missguided, Urban Outfitters, Walmart, Mary Kay
Specialization: Amplified distribution, growth consulting
LTK is an incredibly successful influencer network that consistently drives billions in brand purchases through its vast, curated community of creators. Founded by a creator with the intent of providing creators with a significant technological advantage, LTK serves as a power partner for brands. It caters to more than 5,000 brands of various sizes, from Fortune 10 companies to small direct-to-consumer businesses.
LTK’s primary offer is end-to-end creator campaign management, ensuring brands experience significant growth in influence, sales, and positive sentiment. Their services include everything from planning and casting to execution and reporting. LTK takes pride in its unparalleled collection of 10+ years of historical creator data, which when combined with the expertise of its seasoned brand marketers, allows for a curated selection of highly engaged creators.
For brands that prefer a hands-on approach in their creator collaborations, LTK offers a self-serve product called LTK Connect. This allows brands of all sizes to directly connect with LTK’s curated creators and effectively drive traffic, sales, and awareness.
Adding to its extensive suite of services, LTK boasts a consumer shopping app that attracts an impressive average of 8 million shoppers per month.
Pricing: Starts at $417/mo.
Minimum Campaign Size: $50,000
Location(s): London, United Kingdom
Notable Clients: Jodel, Nikin, Euroleague Basketball
Specialization: TikTok-focused Influencer Marketing
House of Marketers distinguishes itself in the influencer marketing landscape with its deep specialization in the TikTok social media platform, catering primarily to Gen Z and millennial audiences. This agency, founded by early-stage TikTok employees and agency partners, offers a suite of influencer marketing services that are both comprehensive and cutting-edge.
Their expertise shines in fully-managed influencer marketing campaigns, encompassing strategy development, influencer selection, content creation, and detailed campaign reporting. House of Marketers stands out for its ability to supercharge brand engagement and conversions through targeted TikTok strategies. They also offer TikTok Paid Ads Management Services, ensuring paid social media efforts are as effective and impactful as organic ones.
But what sets House of Marketers apart is their strategic approach to influencer marketing. They don’t just connect brands with influencers; they meticulously match brands with influencers who resonate with their specific target audience.
Pricing: Upon request
Minimum Campaign Size: $20,000+
Location(s): USA, Brazil, Russia, Israel, UK, Netherlands
Notable Clients: Warner Bros, Santander, Babbel
Specialization: TikTok and Instagram marketing, social media management, user-generated content creation
Headquartered in West Hollywood, Clicks Talent has carved out a niche for itself as a go-to influencer marketing agency, offering a suite of services ranging from influencer matching to social media management and creative content production.
Their commitment to client relationships is evidenced by positive feedback from satisfied customers like Megan Feathers from True Classic and Derek Kuan from DENA, who commend the agency’s responsiveness, communication, and execution capabilities. This client-centric approach, coupled with the expertise of their marketing professionals, underscores a dedication to meeting marketing goals and achieving significant ROI.
A closer look at their campaign for Babbel showcases their ability to drive meaningful engagement through influencer partnerships. Leveraging just one influencer on YouTube, they managed to reach 137,000 people, with 36,000 views and an impressive viewership engagement rate of 26%.
With a network of over 5,000 influencers and more than seven years of experience in the industry, Clicks Talent is a global agency promoting brands on social media through influencer partnerships.
Pricing: $100-$149 per hour
Minimum Campaign Size: $1,000
Location(s): Houston, Los Angeles, New York, Amsterdam
Notable Clients: Microsoft, Honda, MTV, NFL, Oreo, McDonald’s, Target, Warner Bros
Specialization: Strategic content amplification, integrated campaigns
HireInfluence, an award-winning influencer marketing agency, has been serving the world’s most established brands since 2011. With a reputation for excellence and innovation, HireInfluence specializes in influencer campaigns, experiential ideation and fulfillment, creative talent sourcing and placement, strategic content amplification, and much more. As the first agency to enter the influencer industry, they’ve successfully facilitated numerous brand-influencer relationships, earning prestigious accolades such as the Influencer Marketing Agency of the Year in 2023.
At the core of HireInfluence’s success is their hands-on talent curation process, which involves an extensive, manual selection and validation procedure that goes beyond the parameters of popular databases. This approach ensures the perfect fit between brands and influencers, resulting in trend-worthy concepts that build emotional connections and drive consumer behavior. Their white-glove campaign execution ensures a seamless experience from day one, making them a direct extension of your brand.
HireInfluence’s best-in-class performance reporting stems from a love for data, providing clients with valuable insights that matter most, including EMV, sentiment, and conversion tracking. This global agency offers a diverse range of services including influencer sourcing, contract negotiation, strategy development, campaign marketing management, and detailed post-campaign reporting.
HireInfluence’s services are ideal for large companies aiming to make a substantial impact through their marketing efforts. Their approach combines intelligence and creativity to craft compelling brand narratives that make lasting impressions.
Pricing: Upon request
Minimum Campaign Size: $50,000
Location: Dallas, Texas
Notable Clients: Samsung, Wargaming.Net, Rovio, VideoGames Europe, Nexon, OwlCat, Sony
Specialization: Influencer marketing for the gaming sector
Positioned uniquely within the influencer marketing domain, Cloutboost emerges as a specialized agency with a deep focus on connecting gaming brands with the right influencers to turbocharge their digital presence. Operating from the intersection of AI technology and expert human insight, Cloutboost caters to a wide array of gaming clients, leveraging a curated database of over 500,000 gaming influencers to tailor campaigns that resonate deeply within the gaming community.
Their service spectrum is impressively focused on the gaming industry, offering brands an unparalleled opportunity to amplify their games through strategic influencer partnerships. Cloutboost’s approach to influencer marketing is characterized by its seamless integration with paid advertising and PR, ensuring a holistic promotional strategy for gaming titles.
A standout feature of Cloutboost’s offerings is their proprietary client portal, which simplifies campaign management by providing real-time updates, analytics, and automated reporting directly from social media APIs. This tool, free with Cloutboost’s services, empowers clients to stay in complete control of their campaigns, optimizing and scaling with efficiency and precision.
The agency’s proficiency is further highlighted in their recent collaboration with Owlcat Games for the launch of Warhammer 40,000: Rogue Trader. By strategically selecting influencers who align with the game’s target audience and executing a synchronized campaign across YouTube and Twitch, Cloutboost played a pivotal role in propelling the game to become the second top-earning title on Steam at launch.
Pricing: Undisclosed
Minimum Campaign Size: $10,000+
Location(s): Pittsburgh
Notable Clients: Amazon, Walmart, Kimberly-Clark, Costco Wholesale, ConAgra Foods, United Way
Specialization: Risk mitigation, custom compliance protocols
The Motherhood is a top influencer marketing agency in the United States that has been helping brands since 2006. Their approach to influencer campaigns is handcrafted, creative, meaningful, and effective, ensuring that their clients’ brand goals are met. The Motherhood has brokered more than 10,000 influencer marketing partnerships between brands and creators, and all their campaigns have social engagement rates that surpass industry averages.
What sets The Motherhood apart from other influencer marketing agencies is their personal relationship-building approach with their community of influencers. Unlike other agencies that rely on algorithms to choose influencers, The Motherhood selects influencers by hand. The agency’s handcrafted approach builds trust among brands, influencers, and their communities, resulting in highly visible results for highly visible brands.
The Motherhood’s influencer marketing campaigns have generated impressive results for many brands. For instance, their influencer content for 84 Lumber drove significant website visits, engagements, and purchase intent. The agency also engaged top millennial food and beer influencers to attend in-person restaurant experiences custom-designed for each influencer at Iron Hill Restaurant & Brewery, resulting in real-time social media correspondents during their restaurant visits and additional content published at strategic moments throughout the holiday season.
What’s more, the agency has a proven track record of delivering highly visible results for highly visible brands through their handcrafted, creative, and effective influencer campaigns. Key services offered by The Motherhood include handcrafted influencer campaigns, personal relationship building with influencers, and social media management.
Pricing: Upon request
Minimum Campaign Size: $20.000
Location(s): Raleigh, Birmingham
Notable Clients: Starbucks, Walgreens, Pyrex, Pepsi, Sabra, Hallmark, Haagen-Dazs
Specialization: Advanced targeting, white glove services
Carusele, a leading influencer marketing agency, was founded in 2015 with a mission to deliver guaranteed results to top brands and retailers in the US. Their unique approach focuses on data-driven strategies and real-time optimization to ensure maximum impact and measurable business outcomes.
At the core of Carusele’s methodology is their Content Performance Index™, which allows them to track, test, and score campaign content in real time. This powerful tool enables them to identify the best-performing content and syndicate it across multiple channels to reach the target audience effectively. By ranking influencer content against previous campaigns and related content, Carusele ensures the highest quality and engagement.
Carusele’s commitment to data extends beyond content creation. With their proprietary TrueViews Algorithm and Engaged Audience Profiles™, they provide brands with accurate insights into reach and audience engagement. They leverage first and third-party data to create custom, audience-targeted content that resonates with consumers and delivers the desired results.
The agency follows “The Carusele Way,” a strategic process that involves four main stages: create, test, amplify, and engage. Hand-selected influencers create original content aligned with brand goals, which is then monitored in real time for performance. Proven content is amplified using a mix of methods to reach the brand’s best customers, while influencers engage target audiences through promotions, discussions, and user-generated content.
To get started with Carusele, they offer packaged programs that include influencer fees, management fees, and a comprehensive syndication strategy. The influencer marketing agency is well-positioned to serve medium and small-size brands across various social networks.
Pricing: Upon request
Minimum Campaign Size: $20,000
Location(s): Erie, Northwest
Notable Clients: Swiss Gear, pact, Claire’s, Foster Grant, iHome, Soylent
Specialization: User-generated content
ApexDrop is a renowned marketing agency based in the United States, specializing in building robust communities of consumers who believe in and actively support your brand. They have amassed a credible reputation and an impressive client list, boasting over 500 clients.
ApexDrop’s offerings include influencer content creation and distribution, which are customizable according to your budget and needs. Additionally, they provide an intuitive management system, simplifying the tracking of deadlines, payments, and performance metrics.
This agency mainly focuses on Instagram and TikTok marketing and offers services such as micro-influencer marketing and lifestyle photography.
What sets ApexDrop apart is their approach towards influencer marketing. Unlike most agencies, ApexDrop doesn’t pay influencers to promote your products. Instead, they rigorously screen influencers who genuinely care about your product, ensuring authenticity in promotion and trust from followers. This methodology yields high participation rates, more content, increased audience engagement, and a greater impact on your marketing funnel.
Their unique selling proposition lies in their guaranteed lowest cost per engagement (CPE). Leveraging robust and proprietary systems and processes, ApexDrop offers an unbeatable CPE.
If you’re looking to scale up with micro-influencers in the United States, particularly in the beauty, personal care, food & beverage, wine & spirits, home goods, health and wellness, and fashion industries, ApexDrop could be an ideal agency partner for you.
Pricing: Book a meeting for pricing details.
Minimum Campaign Size: $20,000
Location(s): Wilmington, Oceanside, Mexico City
Notable Clients: BetterHelp, Uber, HelloFresh, The Home Depot, NordVPN, SkillShare, Beyond Paint
Specialization: Influencer matching, brand hunting
Station Entertainment, a top influencer marketing agency in the USA, is renowned for its expertise in connecting extraordinary creators with premier brands. The agency has carved a niche in the influencer management domain with its unique blend of passion, integrity, empathy, and results-driven approach. Station Entertainment, while headquartered in a startup hub, has a nationwide influence and partnerships.
The agency is dedicated to fostering the growth of the fastest-rising influencers, athletes, actors, and media personalities in the USA. Station Entertainment provides a wide array of services, including influencer representation, brand negotiations, multi-channel growth strategies, monetization strategies, vision & strategy development, and sponsorships. Their talent roster includes well-known American names such as McKenna Walker, Billy Binges, The Plain Bagel, and The Schoeller Family.
Station Entertainment prioritizes building trust-based relationships with their talent. They champion their clients’ interests, seeking out brands that resonate with their image and negotiating the most beneficial deals. The agency has a proven track record of providing increased monetization opportunities, having collaborated with over 1,000 brands and demonstrating proficiency in ensuring fair compensation for content.
The agency’s work culture is defined by a fun, passionate, and results-oriented approach. They manage brand communications, simplifying the process for their clients and enhancing their experience. Station Entertainment tailors their services to match the unique needs of the agency’s creators.
Station Entertainment represents a broad spectrum of verticals, including lifestyle, DIY, vanlife, momlife, fashion, athletes, entertainment, and gaming. Their effectiveness and commitment to their clients have garnered them high praise from influencers such as Home With Stefani, Adalynn’s Lunchbox, Shannon Detrick, and FaithHopeHome.
Pricing: $200-$300 per hour
Minimum Campaign Size: $5,000
Location(s): Los Angeles, Sao Paulo, Rio de Janeiro
Notable Clients: TikTok, Amazon, VISA, CapCut, Cartoon Network, Shopee, Mercado Livre, BMW
Specialization: Affiliate marketing, product seeding
inCast is a global marketing agency that specializes in influencer marketing. Their work spans across various types of influencers, micro-influencers, and celebrities, aiming to connect brands with these key individuals to help them achieve their marketing goals.
With a team of experts well-versed in the latest influencer marketing trends and best practices, they offer a wide range of services including influencer outreach, content creation, digital marketing, and social media management.
Notably, inCast Inc. is an official TikTok partner for content creation, granting them access to one of the world’s most popular social media platforms and its over 500 million active users. This alliance amplifies their ability to reach your target audience and deliver your message in an engaging and effective manner.
One of the unique aspects of inCast’s services is their proprietary in-house algorithm, Instaprice, which determines suitable prices for posts based on the reach and engagement of each influencer. This provides transparency and fairness in their pricing structure.
The influencer engagement process with inCast is fairly straightforward. Brands set their budget and campaign details, and invite influencers registered with inCast to submit their ideas for a collaborative campaign. Interested influencers apply, and brands select those that best align with their vision. Once the parties agree on the details, the influencers can start to create content, sharing it as decided, and the brands pay them the agreed rate per post.
Their services cater to a variety of social media platforms including Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. They provide influencer marketing and social media marketing services for enterprises, large, and small brands alike.
Pricing: $25-$50 per hour
Minimum Campaign Size: $5,000
Location(s): New York, Los Angeles, San Francisco, Paris, Sydney
Notable Clients: Google, Ulta, Converse, Lyft, Amazon, Loreal, Jimmy Choo
Specialization: Full-stack in-house solutions
Founded by Mae Karkowski in 2013, Obviously has grown into one of the world’s most influential and fastest-growing influencer marketing agencies. Boasting a vast network of over 400,000 influencers, from micro to celebrity level, Obviously has cultivated a reputation for delivering strategic, high-impact campaigns tailored for brands in the fashion and lifestyle sectors. Their impressive portfolio includes partnerships with Fortune 500 companies and globally recognized brands.
As a full-service influencer marketing agency, Obviously covers all aspects of the influencer marketing journey. Their process encompasses strategic ideation, campaign kickoff, influencer identification and selection, shipping and fulfillment, influencer communications, content creation, approval and posting, analytics, and paid amplification and optimization. This comprehensive approach ensures a personalized campaign, carefully curated to fit your unique needs.
A notable feature of Obviously’s services is their influencer community, Obvious.ly Studio. This platform allows influencers to discover brands they’re interested in and expand their reach. One key difference that sets Obvious.ly Studio apart from other platforms is the provision of an individual campaign manager for each influencer, ensuring a personal and dedicated service.
Their marketing expertise covers various platforms, including Blog, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, Twitter, and YouTube. With an ever-expanding clientele, Obviously is undoubtedly a heavyweight in the realm of influencer marketing.
Pricing: Upon request
Minimum Campaign Size: $100.000
Location(s): Mill Valley
Notable Clients: Grove Collaborative, Evercare, Sharecare, Coleman Natural Foods, NatureSweet, Ergobaby, UpSpring
Specialization: End-to-end services, industry compliance
A full-service influencer marketing agency, like Sway Group, handles every aspect of an influencer marketing campaign, providing comprehensive services that range from initial brand evaluation and campaign development to influencer selection, content creation, campaign management, and final reporting.
To find the right influencers for a campaign, Sway Group utilizes its expansive network of over 45,000 authenticated content creators. This diverse network spans various social platforms, content niches, geographies, and demographics. Their search isn’t limited to their in-network influencers. If a perfect fit can’t be found within their network, Sway Group’s Influencer Management team will actively recruit suitable social media influencers from outside their network.
Setting Sway Group apart from other digital advertising services is their commitment to tailored, brand-specific campaigns rather than generalized, one-size-fits-all strategies. As digital content experts, they harness their audience engagement capabilities to formulate successful paid social and programmatic strategies that cater to each client’s unique needs. Worth noting is that Sway Group is a 100% self-financed, women-owned company, adding another layer of distinction to their agency.
Pricing: Upon request
Minimum Campaign Size: $50,000
Location(s): Miami
Notable Clients: Poshmark, Yuka, Yubo, Google Pay, Sony Music, Cove, Mercari
Specialization: User-generated content, TikTok ads and account management
Stargazer, established in 2016, has quickly become one of the leading marketing agencies specializing in influencer marketing. Their unique approach focuses on building long-term relationships not only with their clients but also with the content creators they work with. They invest in social media talent they believe in and help them grow their personal brands, allowing businesses to tap into new markets and reach consumers that traditional marketing channels may not reach.
While many agencies prioritize quantity, Stargazer values quality over quantity when it comes to influencers. They believe that working with a smaller group of high-quality influencers yields better results than working with a large group of mediocre ones.
Stargazer is a performance agency that connects brands and creators. Their full-service campaign management includes utilizing their proprietary technology to understand your audience, match you with the right creators, and drive campaign results. With access to over 5 million creators on platforms like TikTok, YouTube, Instagram, Twitter, and Twitch, Stargazer ensures that you have a wide range of options to collaborate with.
Stargazer provides competitive pricing options for their services. They can work with you to develop a pricing structure that fits your budget and delivers the desired results for your influencer marketing campaign.
Pricing: $50-$100 per hour
Minimum Campaign Size: $20,000
Location(s): Los Angeles, New York, Amsterdam, London, Singapore, São Paulo, and Shanghai
Notable Clients: Google, Amazon, Levi’s, Swatch, Swarovski, LinkedIn, Diesel, Heineken, Under Armour
Specialization: Production and content creation, payment and transaction services
IMA, is a leading force in the world of digital influencer marketing. With decades of experience, they have pioneered the influencer marketing movement and have become the go-to agency for brands looking to engage and activate audiences worldwide through top influencers. Their expertise lies in developing tailor-made strategies and executing creative influencer marketing campaigns that amplify a brand’s story at scale, reaching millions of people.
Their full-service approach encompasses everything from influencer search and talent relations to contracting and compliance as well as content management, paid social, reporting, and analytics. IMA’s impressive track record includes working with leading international brands and businesses across various industries, developing bespoke influencer marketing strategies, and delivering tangible results with exceptional impact.
Their unique strength lies in their open network of thousands of best-in-class social influencers, digital storytellers, vloggers, and content creators, allowing them to find the perfect match for each campaign.
The IMA Platform offers a comprehensive suite of tools that facilitate influencer management, campaign management, and reporting. With a database of over 19 million influencers, IMA provides easy access to influencer data and insights, streamlining content approval flows and feedback for a seamless campaign execution. Their global presence and in-house team of specialists ensure that IMA remains the expert in global influencer marketing.
Pricing: Upon request
Minimum Campaign Size: $20,000
Location(s): Los Angeles, New York, Miami, Montreal, Toronto, Paris, Singapore, London
Notable Clients: YouTube, 7-Eleven, Square, Nordstrom, Got Milk?, NielsenIQ, Bumble, Disney
Specialization: User-generated content, paid media amplification
inBeat Agency is a performance-driven micro-influencer and paid media agency that leverages collaborations with micro-influencers to formulate winning social media strategies.
Operating with a team size of 10-50 professionals, inBeat offers a fully managed service designed to connect brands with creators known for their low Customer Acquisition Cost (CAC). They primarily serve large enterprises focusing on various industries including Direct-to-Consumer (DTC), Mobile Apps, and Consumer Packaged Goods (CPG).
Besides influencer marketing, their comprehensive suite of services TikTok advertising, TikTok marketing, Facebook advertising, and Snapchat advertising. Their expertise spans across several platforms like AppLovin, Facebook, Google Ads, Instagram, Snapchat, TikTok, YouTube, and YouTube Advertising.
A standout service provided by inBeat is their influencer focus groups. This service is designed for brands aiming to better understand their customers’ habits before launching a campaign. These groups are also a source for generating creative ideas for future influencer marketing campaigns.
inBeat Agency has been recognized by established names like Shopify, Startup Magazine, and Social Media Examiner, further proving their expertise and influence in the industry.
In short, if you’re a large brand or enterprise looking to partner with micro-influencers on platforms like TikTok, YouTube, and Instagram, inBeat Agency could be an excellent choice for you.
Pricing: $100-$150 per hour
Minimum Campaign Size: $50,000
Location(s): New York, Miami, Chicago, Austin, Dallas
Notable Clients: W Hotels, Acqua Panna, North Country, Heavenly Life, Clove-Hallow, Utilitarian
Specialization: Influencer gifting, influencer blogging
Top Influencer Marketing Agency is one of the top influencer marketing companies in the United States, working with macro, micro, and celebrity influencers across different industries to help brands reach new customers. As a leading influencer marketing company, Top Influencer Marketing Agency specializes in creating campaigns that help brands sell their products and services via influencers. Their influencer talent pool includes celebrities and macro influencers, who have been featured in movies, series, reality TV shows, and top publications. They also work with micro and nano influencers, some of whom Forbes has named as the top 50 most influential people across different categories.
Top Influencer Marketing Agency has completed over 1,000 influencer marketing campaigns in various industries, including fashion, travel, beauty, tech, auto, finance, real estate, fitness, medical, lifestyle, food, wellness, and more. They offer a range of services, including sponsored influencer content, influencer gifting, influencer events, influencer trips, influencer product launches, and influencer brand ambassadors. Their network of influencers includes over 1 million influencers in niche industries, making it easy for brands to connect with influencers and expand their reach.
One of the key services offered by Top Influencer Marketing Agency is influencer events. They help brands host influencer events such as launch parties, product releases, and media tours that boost brand awareness and sales. Top Influencer Marketing Agency has experience throwing and publicizing events in the United States, Europe, Asia, and more. Their team can help businesses with every aspect of throwing an influencer event, from finding the right location to coordinating with all the different vendors involved.
Another essential service offered by Top Influencer Marketing Agency is influencer trips. They work with influencers to create experiences that give back to their followers and create positive brand awareness for the trip’s sponsor. With their vast network of influencers, they can host almost anywhere in the world to create incredible experiences for your brand. They also work with brands to create sponsored trips for their brand, and their team can help create a trip that meets specific needs and goals.
Pricing: Upon request
Minimum Campaign Size: Undisclosed
Location(s): Santa Monica
Notable Clients: bebe, Under Armour, Harley-Davidson, L’Oreal, Bumble, Pacsun, BooHoo
Specialization: Travel influencer marketing, hospitality influencer marketing
Vampped, a leading influencer marketing agency based in Los Angeles, takes pride in offering top-notch services to brands and influencers alike. With expertise in influencer strategic planning, social campaigns, experiential tours/events, and talent connections, they have become the go-to agency for those looking to make a mark in the digital world. Vampped’s content creators and influencers have garnered the trust of over 300 million people across 185 countries on platforms like Instagram, YouTube, Snapchat, and Facebook.
Collaborating with elite photographers, videographers, and social media influencers, Vampped produces high-caliber, social-first content that truly inspires audiences around the world. They have worked with hotels, tourism boards, and travel brands, showcasing the beauty of our planet through unique experiences and engaging content. Moreover, their events, regarded as status symbols, emphasize originality and memorability, leveraging their extensive network of relationships within the entertainment, fashion, and digital industries.
Pricing: Upon request
Minimum Campaign Size: Under $10,000
Location(s): Tempe
Notable Clients: Kroger, GE, Purex, Persil, Samsung, Microsoft, Circle K, Citizen
Specialization: Audience-first influencer programs, digital asset optimization
August United is a creator-led social media agency that excels in uniting influencers with brand actions that command attention, gain credibility, and drive communities towards commerce. By combining relationships and trends with cutting-edge technology and data-informed decisions, they design and optimize campaigns from start to finish.
With over 1,650 successful campaigns, 15 million+ influencers in their network, and 50+ brand partnerships, August United is an industry leader. Apart from influencer marketing, the agency also offers social media management services, which involve creating integrated social media strategies that humanize brands, increase discovery, and engage communities. Their team stays on the pulse of evolving platforms and is skilled at creating content for paid, earned, and owned media with the agility to scale.
August United’s in-house content creation team is capable of shooting and editing videos as well as creating animated videos that perform seamlessly across all social platforms. Whether they’re collaborating with external creators or producing content internally, they deliver outstanding results.
Pricing: Upon request
Minimum Campaign Size: $50,000
Location(s): Atlanta
Notable Clients: Mitsubishi Electric, Takedown Inc., Homefirst, Aurora Theatre, NHS Foundation
Specialization: Branding and PR, video production
Frenik Marketing Group is a full-service digital marketing agency that offers a wide range of services including content marketing, creative services, digital marketing, email marketing, franchise marketing, PPC, SEO, social media marketing, web design, and video production. However, one of the services that they specialize in is influencer marketing.
Frenik understands the power of influencer marketing and how it can help promote products and services for quality brands. They have a proven model for micro-influencer marketing and work with niche influencers who may have a modest following but are loyal and trusting. By building relationships with the most important people in your space, Frenik can help you achieve great results through influencer marketing.
Frenik Marketing Group is not just about finding the obvious influencer options to seek collaboration. They go much further and build a strategy that seeks connections with influencers that might not be as obvious, but could be just as effective. Their experience in this space lets them try strategies that others may not consider.
They also carefully vet potential partners to ensure those who do team up with you will leave the right impression in the minds of your future customers. With Frenik, you can be sure that your influencer marketing efforts are guided and that the influencers you work with align with what your brand stands for or is trying to achieve.
What’s more, Frenik’s team can help you eliminate the guesswork when it comes to determining the effectiveness of your influencer marketing efforts. They design campaigns that can be tracked so they can report back and help you understand how your investment is paying off. Frenik Marketing Group offers nationwide services and casts a net across the country to find clients that are a great fit for their skills and experiences. Get in touch with their team today to learn more about how they can help you leverage the power of market influencers.
Pricing: Upon request
Minimum Campaign Size: Undisclosed
Location(s): Colorado Springs, Denver, Phoenix, San Diego, Dallas, Seattle, Austin, Las Vegas, Riverside, Portland, Atlanta, Baltimore, Anchorage, Birmingham, Boise, Boulder, Nashville, Orlando, Raleigh, Sacramento, and Salt Lake City
Notable Clients: Jaguar, ACE Hardware, Land Rover, Infiniti, Cadillac, National Corporate Housing, Gaiam, Beverly Center, Don Junio
Specialization: Social media advertising management, campaign content management
SocialSEO is a full-service digital marketing agency that offers influencer marketing services as part of their suite of services. As an influencer agency, SocialSEO understands the power of influencer marketing and offers comprehensive solutions to help brands connect with the right audience. They provide campaign metrics, identify the influencers and content creators in your industry, offer strategies to reach more audiences and boost engagement, run ad campaigns, and illustrate key performance indicators. They also work with the influencers to approve campaign publication posts.
SocialSEO’s influencer marketing services ensure that you reach the right audience and find the right network of influencers. They use established connections to reach influencers and handle communications to make sure that the campaign is successful. SocialSEO’s team takes pride in helping you every step of the way to reach your influencer marketing goals. They create a customized social media strategy that will firmly connect your brand and the influencer.
By choosing SocialSEO as your influencer agency, you can see an increase in your customer base, sales, and brand awareness. They offer organized monthly reporting and consistent scheduling to ensure that your campaign is on track. SocialSEO is an industry-leading digital marketing company that can help you take your brand to the next level through influencer marketing.
Pricing: Upon request
Minimum Campaign Size: Undisclosed
Location(s): New York, Beijing, London
Notable Clients: Ralph Lauren, Crocs, TikTok, G-Star Raw, It Cosmetics, Yves Saint Laurent, Asus, Tencent, Biolage Professional, Toyota, Hyndai
Specialization: Video production, social commerce
Socially Powerful is a leading influencer marketing agency in the USA, with offices all over the world. They offer a comprehensive range of services that cater to the needs of clients across different industries, including sports, beauty, fashion, technology, gaming, automotive, and B2B. Their bespoke influencer marketing strategies are designed to create engaged, captivating, and ROI-focused social campaigns that guarantee exceptional performance for their clients, wherever they are in the world.
What sets Socially Powerful apart from other influencer marketing agencies is their focus on data insights and demographic relevance. Their team of social scientists conducts an in-depth analysis of their clients’ unique social footprints to develop global influencer marketing strategies that align with their brand story. They also use best-in-class technology to constantly monitor, analyze, and report on goal-oriented KPIs to guarantee long-term success and impact for all brands they work with.
Socially Powerful’s main advantage is that they go beyond vanity metrics. They build authentic relationships and new online spaces for their clients to engage and interact with their audience. As long-term partners to major social platforms like YouTube, TikTok, Facebook, and Instagram, they stay on top of all platform and algorithm changes, allowing them to guarantee results and outcomes for their clients.
Key services offered by Socially Powerful include end-to-end social media services, innovative influencer marketing campaigns, influencer matchmaking, paid media, campaign management, and legal advice. Their approach is channel and platform agnostic, allowing them to activate global influencer marketing campaigns on different social media platforms, including Instagram, TikTok, YouTube, Snapchat, Weibo, WeChat, and more.
Pricing: $200-$300 per hour
Minimum Campaign Size: $50,000
Location(s): New York, New Orleans, London
Notable Clients: Heineken, Ray-Ban, Clarks Originals, L’Oreal, Pepsico, Walgreens, Sainsbury, Shiseido, Coach, Bose, Bobbi Brown, BMW, Primark
Specialization: Paid media amplification, content strategy and production
Billion Dollar Boy is a global influencer marketing agency that offers a comprehensive range of services, including strategy, creative, production, paid media, campaign management, and global data & insight. Their proprietary software, Companion, streamlines influencer identification, providing access to first-party influencer demographic data and real-time campaign performance data across all influencer marketing campaigns.
The influencer marketing agency has been recognized by META, TikTok, and YouTube as official marketing partners, providing exclusive access to their platforms. This agency’s main focus is to set a new standard of advertising with a greater social purpose, where creativity is democratized, and technology drives efficiency and effectiveness.
Billion Dollar Boy is committed to creativity, and they don’t believe in templates; they create bespoke influencer marketing solutions. Their team consists of experienced and intuitive editors, producers, account managers, and art directors who bring visionary ideas to life with meticulous execution. They ensure that creative excellence is their company’s true north star. Billion Dollar Boy’s Companion, an influencer marketing tool, was created to help influencer marketing managers worldwide handle their daily challenges running efficient and effective influencer marketing campaigns at scale.
The agency has a reputation for being results-oriented brand-builders, working as an extension of their clients’ teams to translate cultural insights and audience metrics into irresistible influencer marketing content that delivers on brand objectives and drives effective results.
Pricing: Upon request
Minimum Campaign Size: Undisclosed
What Is the Average ROI for an Influencer Marketing Campaign?
These top U.S. influencer marketing agencies have been able to generate impressive returns for their clients with campaign results measured by a variety of metrics. Impressions are the most popular way of measuring influencer marketing performance across these agencies. Besides this, video views, sales, engagements, and CPM are other metrics used in campaign measurement.
Ubiquitous, for instance, has generated a total of 1.4 billion impressions for their clients through 47.5k unique pieces of content. Along the same lines, Obviously has generated 2.6 billion organic impressions through 227k unique pieces of content.
In terms of return on ad spend (ROAS), Billion Dollar Boy has developed award-winning influencer marketing campaigns with an average ROAS of 2.5x, and 15% higher consumer perception change, compared to other channels, a 40% higher view-through rate on paid media, and 50% lower CPM.
Meanwhile, Viral Nation clients have seen a 7x increase in average return on ad spend along with a 42% reduction in average customer acquisition cost (CAC). Similarly, The GOAT Agency was able to help one of their clients, Emma Sleep, generate an average ROAS of 7.8x.
What Are Some Notable Influencer Marketing Campaigns?
To get an even better idea of the impact these influencer marketing agencies can have on your brand, let’s explore a few notable campaigns that generated outstanding results.
Ubiquitous for Gratsi
Gratsi is a premium boxed wine company that was created with the mission of making wine pleasurable and uncomplicated. When the brand was initially launched, they needed to generate brand awareness and get as many eyeballs on the product as possible. Ubiquitous decided to focus on TikTok to help the brand achieve this goal.
The agency sourced 122 potential influencers using 100+ unique data points. They further shortened the list into 11 influencers using a unique technique they call the “eye.” Each influencer was tasked with creating two videos with the first one focusing on Gratsi and the second being anything the influencer liked with a Gratsi product placement.
Over a 3-week period, the influencers generated 26 videos that garnered 7.5 million views at a CPM of $1.69, which is 73.1% lower than the industry average. Moreover, the brand generated a 10x growth in sales.
@gratsiwine Premium Wines in a Box, Delivered to your front door www.Gratsi.com #wine #redwine #whitewine #tablewine #keto #ketowine ♬ original sound – Gratsi Wine
Socially Powerful for TikTok
When TikTok was making their global launch, Socially Powerful helped the app become a household name in the Western market. The company wanted to increase the app’s appeal to users between the ages of 22 and 34 by positioning it as a one-stop entertainment hub. At the time, nobody knew what TikTok was, let alone what it offered.
The agency executed a 12-month marketing strategy through three key approaches. This involved content seeding, where they strategically shared trending TikTok content across targeted social media communities and publisher channels. They also amplified their efforts with an influencer partnership program with the intention of getting the biggest celebrities and influencers to TikTok. Additionally, the influencer content was further amplified through targeted social media ads.
Needless to say, the campaign was a massive success, generating more than 500 million views across 15 countries. The app also saw millions of downloads and eventually became the success that it is today.
Source: sociallypowerful.com
HireInfluence for Southwest Airlines
As Southwest Airlines began to expand their services to include Hawaii flights, they needed to drive awareness and pre-sales tickets. The airline company went to HireInfluence to inspire a lust for travel by getting influencers to showcase the beauty of the islands while capturing the real-life emotions that a Hawaii vacation often creates.
The agency worked with six mainland influencers to raise awareness about the new routes and the pre-sales ticket availability. They then organized account takeovers involving six Hawaii-based influencers who temporarily took over the mainland influencers’ Instagram Stories. As a result, they were able to generate 56 million collective impressions and 3 million engagements. The cost per engagement? Just $0.03.
Source: hireinfluence.com
The Shelf for Lenox
Lenox dinnerware may have had a fixed place in grandma’s cupboard, but the passion for collecting “fine china” seems to have died down over the years. As such, the brand needed to do a little rebranding to show how china isn’t just about fancy plates that remain tucked away and unused even for the most special occasions.
The Shelf worked with Lenox to select a diverse set of lifestyle influencers to position the brand as a stylish and affordable dinnerware option for the modern family. The year-long strategy saw three activations for Fall, Holiday, and Spring, with each influencer capturing eye-catching visuals that destroy the misconception of Lenox being a stuffy tradition.
With a potential reach of 8.1 million, the agency over-delivered by a whopping 786% and generated a total of 417k engagements. The campaign saw an overall engagement rate of 5.13 with 896 link clicks and 12k sticker taps.
Source: theshelf.com
inBeat for American Dairy
To raise awareness among a Gen Z audience, American Dairy realized that traditional marketing wasn’t going to cut it. So they decided to create the #Gotmilk challenge on TikTok, with inBeat helping them activate young opinion leaders who had an influence over the brand’s target audience.
Since the target market was in the Northeast region of the U.S., the agency focused on 20+ young athletes and artists who had a strong following in the target region. With these influencers promoting the challenge, their content generated 250k unique views and 10k likes, helping the brand to effectively raise awareness among their target demographic.
Source: inbeat.agency
ApexDrop for Pact
When Pact needed to ramp up their influencer marketing efforts, they worked with ApexDrop to recruit 782 top-notch content creators on Instagram. The agency helped them to strategically time their campaigns with relevant product launches to amplify brand awareness, increase web conversions, and boost average order value. In total, they launched eight campaigns where the influences posted 812 times, reaching a collective following of 11.6 million.
These stunning pieces of content were able to generate 653k total engagements with an engagement rate of 4.3%. In addition to sending people to the brand’s website, these influencers were also able to improve time on-site and effectively drive conversions.
Source: apexdrop.com
How to Find the Best US Influencer Marketing Agency?
As you can see from this list, there are a ton of influencer marketing agencies in the USA from which to choose. When selecting an influencer marketing agency, consider the following factors:
- Services: Is the agency a full-service influencer marketing agency, or do they only specialize in a few aspects? Choose as you require. Also, see if the agency offers additional services. For example, NeoReach has an API, which many other agencies do not.
- Pricing: Influencer marketing agencies can get costly based on the services offered. Since most agencies have custom pricing based on your project requirements, get in touch with a few to finalize the best fit.
- Expertise: Check the influencer marketing agency’s expertise, too. The case studies section on agencies’ websites gives a fair idea of their expertise and whether they have handled projects in your industry.
- Influencer Relevance: Does the agency’s network include the type of influencers you want to work with? In your initial consultation with the agency, ask if they have worked with influencers in your industry. Also, inquire how they select and vet influencers. Ideally, you want an agency with a broad selection of influencers with varying demographics and audience sizes.
- Niche Options: Some agencies only work with micro-influencers or only in specific niches. Similarly, some may only have local influencers in their network. Consider your influencer requirements, such as macro, micro, nano, global, or local. Then, check if the agency can fulfill them.
- Reporting: How does the agency track and report on the success of influencer campaigns? Do they offer real-time analytics or only monthly reports? Do they have a dedicated account manager to keep you updated on campaign progress? Some agencies also have a proprietary dashboard or software to track campaign performance. Select according to your needs. For example, NeoReach has an analytics dashboard where clients can see campaign performance.
- Channel Experience: The kind of influencers you need for YouTube differ from those suitable for Instagram or TikTok. Select an agency that specializes in the platforms on which you want to run campaigns. For example, Ubiquitous only runs influencer campaigns on YouTube, Instagram, and TikTok. So, it won’t be a good option for your X or Twitch influencer campaigns.
- Additional Features: There are many ways to extend an influencer campaign. For example, you can turn influencer content into social media ads. Or, you can throw UGC into the mix. Select an agency that can help you scale your influencer campaign with additional features if required.
And if you still need more assistance, check out our Influencer Recruitment Strategy Playbook for 2024.
Frequently Asked Questions
How do I find an influencer marketing agency?
You can find an influencer marketing agency by browsing through our directories and lists of influencer marketing agencies.
How much do influencer marketing agencies charge?
Influencer marketing agencies typically charge $100-$200 per hour, but some may also offer package deals instead of hourly rates.
How much does influencer marketing cost USA?
Influencer marketing costs in the USA vary based on the size of your campaign and the number of influencers you work with. However, campaigns typically cost around $10,000-$25,000, although you can run much smaller or much larger campaigns based on your needs.
About the Author
Writer
Dan Atkins is a renowned SEO specialist and digital marketing consultant, recognized for boosting small business visibility online. With expertise in AdWords, ecommerce, and social media optimization, he has collaborated with numerous agencies, enhancing B2B lead generation strategies. His hands-on consulting experience empowers him to impart advanced insights and innovative tactics to his readers.
