AI lead generative software
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Artificial intelligence (AI) lead generation software automates and improves the process of finding and capturing potential sales leads for businesses by analyzing data from various sources—including websites, social media platforms and customer databases—to create highly targeted lead lists. The top systems add features like multichannel outreach, automated content generation, and AI prospect funneling to help sales teams streamline their efforts and improve their results.
We evaluated the top AI lead generation software platforms to see how they compare on features, pricing, and use cases to help you identify the best solution for your company. Here are our picks for the 14 best AI lead generation tools in 2024:
- Zoho CRM: Best for Small and medium Sized Business
- useArtemis: Best for Web Scraping
- LeadIQ: Best for Pipeline Generation Teams
- Jasper: Best for Content Creation
- Kartra: Best for Online Entrepreneurs
- HubSpot: Sales and Marketing Automation
- CoPilot AI: Best for Targeting LinkedIn Prospects
- Customers.ai: Best for Targeted Outbound Marketing
- Drift: Businesses Looking to Engage Website Visitors in Real-time
- Outreach: Best for Sales Engagement & Automation
- Seamless.AI: Best for Real-time Search of B2B Sales Leads
- ZoomInfo: Best for Sales Teams and Marketing Professionals
- Surfer: Best for Search Engine Optimization
- Conversica: Personalized Customer Engagement
Top AI Lead Generation: Software Comparison
The following table shows at a glance how the top tools reviewed here compare on key criteria, including the availability of a free plan, pricing, top feature, and use case.
| Free-Forever Plan | Starting Price (Billed Monthly) | Best For | Top Feature | |
|---|---|---|---|---|
| Zoho CRM | No | $18 | Small and medium sized business | Sales force automation |
| useArtemis | No | $69 | Web scraping | Analyze, filter, and classify prospects with OpenAI |
| LeadIQ | Yes | $45 per user | Pipeline generation teams | Personalized sales messages |
| Jasper AI | No | $49 per seat | Content creation teams | Company knowledge hub management |
| Kartra | No | $119 | Online entrepreneurs | Real-time funnel analytics |
| HubSpot | Yes | $890 | Sales and marketing automation | Customizable forms for capturing lead information |
| CoPilot AI | No | $234 per month (billed at $2,808 per year) | Targeting LinkedIn prospect | AI-driven prospect filtering and AI insights for prospects |
| Customers.ai | No | Starts at $199 | Targeted outbound marketing | Restore meta ad retargeting audiences |
| Drift | No | Starts at $2,500 per month, billed annually. | Businesses looking to engage website visitors in real-time | AI-powered chatbots |
| Outreach | No | Custom quote | Sales engagement and automation | Multichannel outreach |
| Seamless.AI | Yes | Custom quote | Real-time search of B2B sales leads | Real-time search engine |
| ZoomInfo | No | Custom quote | Sales teams, marketing professionals, and recruiters | Company insights and buying intent signals |
| Surfer | No | $89 | Search engine optimization | AI articles generator |
| Conversica | No | Custom quote | Personalized customer engagement | Round the clock lead engagement |
Featured Partners: Lead Management Software
Zoho CRM
Best for Small and Medium Sized Business
Overall Rating: 4.4/5
Pricing: 4.6
Feature Set: 4.3
Ease of Use: 4
Support: 5
Zoho CRM brings a multitude of features to the table, enabling you to manage your customer relationships effectively while automating and streamlining your lead generation process.
One of the standout features of Zoho CRM is its high level of customization. You can tailor almost every aspect of the CRM to fit your specific business needs. Whether it’s custom fields, workflows, or automation rules, Zoho CRM allows you to shape the software around your unique processes. This is particularly beneficial for businesses that have specific requirements that out-of-the-box solutions can’t address.
From a lead generation perspective, Zoho CRM excels in capturing and nurturing leads. It offers robust tools for tracking lead sources, scoring leads based on their interaction with your business, and automating follow-up processes.
The Zoho lead score dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Affordable pricing | Limited customization on lower plans |
| Robust lead and sales management | Users report occasional slowdowns or performance issues |
Pricing
- Standard: $12 per user per month billed annually, or $18 per user per month billed monthly
- Professional: $20 per user per month billed annually, or $30 per user per month billed monthly
- Enterprise: $35 per user per month billed annually, or $45 per user per month billed monthly
- Ultimately: $45 per user per month billed annually, or $55 per user per month billed monthly
Features
- Sales force automation
- Automation and process management.
- Marketing automation
- Auto-responders
- Conversational AI
useArtemis
Best for Web Scraping
Overall Rating: 3.9/5
Pricing: 3.5
Feature Set: 4.4
Ease of Use: 4
Support: 3
The solution useArtemis is a sales and marketing platform offering a LinkedIn and website scraping tool for extracting lead data and automating outreach campaigns. It helps sales professionals build targeted lead lists by scraping LinkedIn search results for contact information. The platform offers multichannel outreach capabilities, allowing users to automate outreach at scale and send personalized messages to prospects.
useArtemis includes conditional sequencing features to create automated workflows based on prospects’ engagement levels, ensuring timely and relevant follow-ups. This helps sales and marketing professionals optimize their lead generation and outreach efforts for better results.
The useArtemis LinkedIn import page
Pros and Cons
| Pros | Cons |
|---|---|
| Find verified email address | Doesn’t work well with social media tools aside from LinkedIn |
| Scrape companies’ profiles on LinkedIn | Customer support could be better |
Pricing
- Free trial: 50 free credits
- Starter: $69 billed monthly, with up to 2,500 leads from Linkedin and 500 verified emails
- Scale: $159 billed monthly, with up to 5,000 leads from Linkedin and 1,500 verified emails
- Agency: $399 billed monthly, with up to 100,000 leads from Linkedin and 10,000 verified emails
Features
- Multichannel outreach
- More than 15 data sources for enrichment
- LinkedIn scraper
- LinkedIn automation
- Analyzes and filters your prospects with OpenAI
- Scrape company websites automatically
- Find technologies used by companies’ websites
Read our guide to the Top 20 Generative AI Tools and Apps 2024 to learn about the leading generative AI apps.
LeadIQ
Best for Pipeline Generation Teams
Overall Rating: 3.9/5
Pricing: 3.5
Feature Set: 4.4
Ease of Use: 4
Support: 3
LeadIQ is a sales prospecting and artificial intelligence lead generation platform that helps sales teams find and connect with decision-makers at targeted companies. It provides users access to a database of verified contact information, offers tools for finding and organizing leads, and integrates with other sales and marketing software.
LeadIQ helps sales teams identify, track, and capture contact data and track critical signals to know the best time to reach out and generate personalized messages. The tool helps users keep CRM data accurate with automatic enrichments, track contact changes like job movements, and conveniently prospect directly from their Chrome browser using the LeadIQ Chrome extension.
LeadIQ automates the prospecting process to a significant extent, reducing the manual effort required to find and qualify leads. This automation saves time and also enhances productivity.
The LeadIQ job changes dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Transparent pricing | Add-on costs an extra fee |
| It lets you track sales triggers | Support could be stronger |
Pricing
- Free: Up to 20 verified work emails per week, 10 mobile phone numbers, 40 email generations per month, and 10 accounts tracked
- Essential: $39 per user per month, billed annually, or $45 per user per month, billed monthly
- Pro: $79 per user per month, billed annually, or $89 per user per month, billed monthly
- Enterprise: Custom quote
Features
- Captures prospects to Hubspot CRM or Salesforce CRM
- Advanced search capability
- Personalized sales messages
- Email notifications on new job changes and promotions
Jasper AI
Best for Content Creation
Overall Rating: 3.8/5
Pricing: 4
Feature Set: 3.5
Ease of Use: 4
Support: 4
Jasper AI is a content creation tool built for marketers and businesses to generate quality written content. It uses artificial intelligence and natural language processing to help users create blog posts, social media captions, ad headlines, and more. Jasper AI can help with lead generation by creating content that attracts and captures the interest of potential leads.
Jasper AI’s integration with SurferSEO allows users to optimize their content for search engines, which improves its visibility and ranking in search results. This can help businesses attract more organic traffic and reach a wider audience, leading to more leads and conversions.
Through targeted content creation, Jasper AI assists in attracting higher-quality leads who are more likely to convert into customers.
The Jasper AI templates dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Supports over 30 languages | Output requires human editing |
| Responsive customer support | Expensive |
Pricing
- Free trial: Seven days
- Creator: $39 per month per seat, billed yearly, or $49 per month per seat, billed monthly
- Pro: $59 per month per seat, billed yearly, or $129 per month per seat, billed monthly
- Business: Custom quote
Features
- Company knowledge hub management
- Document collaboration capability
- Plagiarism checker
- Offers over 50 templates
For more information about generative AI providers, read our in-depth guide: Generative AI Companies: Top 20 Leaders
Kartra
Best for Online Entrepreneurs
Overall Rating: 3.8/5
Pricing: 3.7
Feature Set: 3.2
Ease of Use: 4
Support: 5
Kartra is an all-in-one platform that helps entrepreneurs and businesses build, market, and sell their products and services online. Kartra’s lead management feature allows you to build and organize your leads, prospects, and customer database. You can create different lists and segment your contacts based on specific criteria or actions they have taken. You can use custom tags to further categorize and filter your leads for targeted marketing campaigns.
With Kartra, you can track lead activity, engagement, and interactions with your marketing materials. This data can help you better understand your leads and tailor your communication and offers to their needs and interests.
The Kartra builder page
Pros and Cons
| Pros | Cons |
|---|---|
| Easy to use | Expensive |
| Quality and responsive customer support | Limited customization |
Pricing
- Free trial: 30 days
- Starter: $99 per month, billed annually, or $119 monthly, for up to five team members
- Growth: $189 per month, billed annually, or $229 monthly, for up to 10 team members
- Professional: $429 per month, billed annually, or $549 monthly, for up to 20 team members
Features
- Real-time funnel analytics
- Lead and sales management
- Ready-built campaigns
- Marketing analytics
HubSpot
Best for Sales and Marketing Automation
Overall Rating: 3.8/5
Pricing: 3.6
Feature Set: 5
Ease of Use: 2
Support: 4
HubSpot is a top choice for AI lead generation, especially for businesses looking for an all-in-one marketing, sales, and CRM solution. It offers a comprehensive suite of tools that cover every aspect of the marketing and sales funnel, from attracting visitors to converting leads and closing deals.
With this software, you can create, personalize, and automate email campaigns, manage website content with ease, optimize for SEO, schedule and monitor social media posts, and use customizable forms to capture lead information. Additionally, you can create landing pages designed to convert visitors into leads and manage ads across multiple platforms like Google and Facebook.
What is particularly notable about HubSpot is its integrated CRM, which is free and works seamlessly with its marketing and sales tools. This integration allows users to have a unified view of customer interactions and data, making it easier to track and nurture leads.
The HubSpot lead generation dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Feature-packed | Expensive |
| Offers a free base CRM | Initial learning curve |
Pricing
- Marketing Hub Professional: Starts at $800 per month when billed annually or $890 month-to-month for three seats; additional seats start at $45 per month when billed annually or $50 when billed monthly
- Marketing Hub Enterprise: Starts at $3,600 per month for five seats; additional seats start at $75 per month
Features
- A/B testing to optimize landing page performance
- Customizable forms for capturing lead information
- Schedules, publishes, and monitors social media posts
- Email automation
- Omni-channel marketing automation
CoPilot AI
Best for Targeting LinkedIn Prospects
Overall Rating: 3.6/5
Pricing: 2.1
Feature Set: 4.3
Ease of Use: 4
Support: 3.5
CoPilot AI is a sales acceleration platform that helps sales teams engage with prospects on LinkedIn. The platform offers real-time conversation intelligence, automated follow-up reminders, and automatic lead emailing to help sales professionals improve their productivity and performance.
CoPilot AI integrates with LinkedIn to provide users with valuable insights and data on their prospects, helping them personalize their outreach and engage with potential leads in a more targeted way.
Given that LinkedIn is the top social media app by active monthly business users, CoPilot AI’s integration with LinkedIn can help sales teams identify and prioritize the most promising leads, leading to more successful sales conversions.
The CoPilot AI inbox for tracking campaign responses.
Pros and Cons
| Pros | Cons |
|---|---|
| Easy to use | Knowledge hub resources can be improved |
| High response rate | Pricing could be more transparent |
Pricing
- Standard: Annual pricing starts at $234 monthly (billed at $2,808 per year)
- Scale: Annual pricing starts at $294 monthly (billed at $3,528 per year)
- Teams: Custom pricing
- White Label: Custom pricing
Features
- A/B campaign testing
- AI-generated replies
- AI-driven prospect filtering and AI insights for prospects
- Contact management
Customers.ai
Best for Targeted Outbound Marketing
Overall Rating: 3.5/5
Pricing: 3.1
Feature Set: 4.4
Ease of Use: 2.5
Support: 4
Customers.ai (formerly MobileMonkey) is an AI lead generation tool that improves full-funnel marketing performance by using AI and visitor identification to grow, engage, and convert customers. The platform offers B2B and B2C data enrichment, meta ads, visitor audience sync, advanced audience segmentation, and customer journey insights.
Using Customers.ai, businesses can find potential buyers that match their ideal customer profiles, accelerate email list growth, and launch automated outreach campaigns to drive conversions. The platform’s AI-powered capabilities help companies identify and engage high-potential leads, leading to qualified sales meetings and deals.
Customers.ai integrates with several third-party applications, including Meta, Klaviyo, Semrush, SendGrid, Salesforce, and Sendlane, enhancing its utility within existing marketing stacks. This integration capability ensures that lead data can be managed and used across different tools.
The Customers.ai directory dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Identifies your anonymous website visitors by email | Customer support response time could be better |
| Comprehensive B2B and B2C data enrichment | Users reported occasional issues with data syncing |
Pricing
- Free: Limited trial for seven days
- Meta Ads: Starts at $199 per month, plus applicable CPM fees
- Email for Ecommerce or B2B: Starts at $199 per month, plus applicable CPM fees
- Ads + Email: Starts at $399 per month, plus applicable CPM and contact capture fees
Features
- AI copywriting
- B2B contact capture
- Restore meta ad retargeting audiences
- Email automations
- Contact enrichment
Drift
Best for Businesses Looking to Engage Website Visitors in Real-Time
Overall Rating: 3.5/5
Pricing: 1.5
Feature Set: 4.4
Ease of Use: 3.5
Support: 5
Drift is a powerful AI-driven lead generation tool designed for businesses that prioritize real-time engagement with their website visitors. This software is particularly advantageous for sales and marketing teams that want to enhance their customer interaction and capture leads through conversational marketing.
Drift stands out with its conversational marketing approach. Unlike traditional lead generation forms that can feel impersonal and static, Drift enables businesses to engage visitors through live chat and AI-powered chatbots. This dynamic interaction helps create a more personalized experience, encouraging visitors to share their information and become potential leads.
The platform allows for highly personalized interactions based on visitor data and behavior. This helps in delivering relevant content and offers, increasing the chances for conversion.
The Drift website engagement metrics dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Receive real-time notifications across channels | Expensive |
| Multilingual | Premium plan lacks A/B testing feature |
Pricing
- Premium: Starts at $2,500 per month, billed annually
- Advanced: Quote available upon request
- Enterprise: Quote available upon request
Features
- Real-time engagement
- AI-powered chatbots
- Conversational marketing
- Analytics and reporting
Outreach
Best for Sales Engagement and Automation
Overall Rating: 3.4/5
Pricing: 1.2
Feature Set: 4.4
Ease of Use: 4
Support: 4
Outreach.io is a sales execution platform that helps companies close more pipelines and improve seller productivity through its sales engagement tools, deal management features, conversation intelligence, rep coaching capabilities, and more. The platform allows sales teams to engage with prospects, track and manage deals, create mutual action plans, gain insights into deals, and forecast sales performance.
Through automation and AI capabilities, Outreach.io enables sales professionals to focus on building relationships and selling effectively, while the platform takes care of repetitive tasks and provides valuable insights to help optimize sales strategies.
Outreach.io is ideal for organizations with a large volume of outbound and inbound sales activities that need a centralized platform to manage their sales engagement, pipeline, and coaching efforts.
The Outreach summary dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Sentiment analysis | The analytics can be better |
| Responsive customer support | The reporting feature can be improved |
Pricing
- Contact the company for a custom quote
Features
- Multichannel outreach
- Sales engagement
- Deals management
- Conversation intelligence
- Sales forecasting
- Pipeline management
Seamless.AI
Best for Real-Time Search of B2B Sales Leads
Overall Rating: 3.2/5
Pricing: 1.2
Feature Set: 4.1
Ease of Use: 4
Support: 3.5
Seamless.AI is a sales and marketing tool that helps users find and engage with potential customers through its database of contacts and companies. It provides users with contact information, insights, and sales recommendations to help them increase their sales and grow their business. Seamless.AI offers real-time search capabilities to access contact and company profiles, verified emails, cell phones, and sales intelligence to understand buyer needs and preferences.
The tool also features Writer by Seamless.AI, an AI writing tool that generates sales and marketing messages such as sales emails, social media posts, cold call scripts, LinkedIn connection requests, and LinkedIn messages.
With Seamless.AI, you can build targeted lead lists, track buyer intent signals, and optimize your sales pipelines for higher conversion rates.
The Seamless.ai team dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Offers Chrome extension for easy accessibility | Limited support |
| Comprehensive database | Limited integration with third-party apps |
Pricing
- Contact the company for a custom quote
Features
- Real-time search engine
- Advanced organization management
- Pitch intelligence
- Data enrichment
- AI-powered writer for generating sales copy
- Buyer intent data
ZoomInfo
Best for Sales Teams and Marketing Professionals
Overall Rating: 3.2/5
Pricing: 1.2
Feature Set: 3.6
Ease of Use: 4
Support: 4
ZoomInfo is a B2B (business-to-business) database and lead generation platform that provides companies with information about potential clients or business contacts. It includes profiles and contact information for millions of companies and professionals, as well as insights on market trends, buying signals, and competitive intelligence.
The platform helps sales and marketing professionals find and target potential customers, track competitors, and gather market intelligence. ZoomInfo’s SalesOS is designed to help sales teams identify and connect with potential leads, track account activity, and improve sales performance. For marketing professionals, ZoomInfo offers MarketingOS solutions for display advertising, website chat, and form management.
Recruiters can also benefit from ZoomInfo’s TalentOS, which includes a database of professionals. This allows them to perform advanced candidate searches and identify potential candidates for job openings. ZoomInfo provides access to a vast database of contact and company information, leveraging AI to ensure data accuracy and completeness. This extensive coverage increases the chances of finding accurate and reliable leads.
The ZoomInfo advanced search dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| B2B sales intelligence | Lacks pricing transparency |
| Extensive client support | Steep platform learning curve |
Pricing
- Contact the company for custom pricing
Features
- Company insights and buying intent signals
- Cross-channel advertisement
- Buyer intent insights
- Contact and company search
- Lead segmenting and scoring
Surfer
Best for Search Engine Optimization
Overall Rating: 3.1/5
Pricing: 3.1
Feature Set: 2.3
Ease of Use: 4
Support: 3.5
SurferSEO is a AI-powered search engine optimization tool that analyzes and audits websites to provide insights and recommendations for improving search engine rankings. It includes keyword research, content optimization, and competitor analysis. SurferSEO helps users optimize their websites for higher visibility and better search engine rankings.
SurferSEO can help with lead generation by improving a website’s search engine ranking, which can increase organic traffic and visibility. When a website ranks higher in search engine results, it is more likely to attract relevant and targeted traffic. Increased traffic can lead to more opportunities for capturing leads through forms, subscriptions, or other lead-generation methods on the website.
SurferSEO leverages AI in several ways to analyze SEO factors. This includes content optimization, keyword research and competitor analysis, which are crucial for generating leads through organic search.
The SurferSEO content editor dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Helps generate SEO-friendly AI content | Limited support |
| SEO optimization and improvement | May be expensive for small businesses or startups |
Pricing
- Free trial: Seven days
- Essential: $69 per month, billed yearly, or $89 billed monthly
- Scale: $99 per month, billed yearly, or $129 billed monthly
- Scale AI: $179 per month, billed yearly, or $219 billed monthly
- Enterprise: Starts from $399 per month, billed annually
Features
- SERP analyzer
- Plagiarism checker
- WordPress, Google Docs, Jasper AI, and Contentful integrations
- Keyword research
Conversica
Best for Personalized Customer Engagement
Overall Rating: 3/5
Pricing: 0
Feature Set: 5
Ease of Use: 2
Support: 5
Conversica is a leading AI-powered lead generation tool that excels in helping sales teams create personalized and effective customer engagements. One of the standout features is its ability to automatically qualify leads. The AI assesses the engagement and responses of potential customers, helping sales teams focus their efforts on those who are most likely to convert.
What sets Conversica apart is the natural and human-like quality of its interactions. The AI assistant uses advanced natural language processing (NLP) to understand and respond to leads in a way that feels personal and genuine. This approach helps build trust and rapport with leads, increasing the likelihood of successful conversions.
Conversica benefits from its advanced AI capabilities, which automate lead engagement and follow-up, significantly boosting conversion rates. Its ability to qualify and nurture leads makes it a top choice for businesses seeking a scalable lead generation solution.
The Conversica lead manager dashboard
Pros and Cons
| Pros | Cons |
|---|---|
| Performance analytics capability | Lacks transparent pricing |
| Human-like interactions | Initial learning curve |
Pricing
- Contact the company for a quote
Features
- AI-powered conversations
- Detailed analytics and reporting
- Personalized lead follow up
- Constant lead engagement
How We Evaluated the Best AI Lead Generation Software
The best AI lead generation software for your business depends on your needs, preferences, and budget. Consider your industry and target audience, features and capabilities, usability, and integration with your existing tools. We used the same criteria to evaluate the systems in this guide to help you better understand how they meet your particular needs.
Feature Set | 35 percent
We assessed the software’s range of features, including AI capabilities, lead segmentation, and integration with CRM systems. We looked for software that offered a comprehensive set of tools for lead generation, which accounted for the largest part of our evaluation criteria.
Pricing | 25 percent
We analyzed the cost of each software solution and weighed it against its features and capabilities. The pricing structure, including free trials, pricing visibility, and affordability, was a significant factor in our evaluation.
Ease of Use | 25 percent
We assessed each software solution’s user interface and overall user experience. Intuitive navigation, clear instructions, and ease of setup were critical factors in determining the software’s ease-of-use ratings.
Support | 15 percent
We evaluated the level of customer support provided by each software vendor, including the availability of customer service representatives, response times, and support resources such as help guides and tutorials. Prompt and helpful support was critical in our evaluation.
Frequently Asked Questions (FAQs)
What is B2B lead generation?
B2B (Business-to-Business) sales lead generation is the process of identifying and attracting potential customers (leads) for products or services in a business-to-business context. These leads are typically other businesses rather than individual consumers.
Is there a free AI lead generator?
Some AI lead generation software offer free trials or limited versions of their tools for free. However, fully featured AI lead generation software typically requires a subscription or payment for access to all features.
What are the benefits of using AI lead generation software?
Some benefits of using AI lead generation software include increased efficiency in identifying and qualifying leads, improved accuracy in predicting lead behavior, personalized and targeted lead nurturing, and overall higher conversion rates.
What are the key features to look for in AI lead generation software?
Some key features to look for in AI lead generation software include:
- AI-driven data analysis and insights
- Lead scoring and prioritization
- Automated lead nurturing
- Personalized content recommendations
- Integration with CRM and marketing automation tools
- Robust analytics and reporting capabilities
Bottom Line: AI Lead Generation Software Boosts Sales
Investing in AI lead generation software can significantly enhance your lead generation capabilities–and ultimately lead to higher sales. By choosing an AI solution with the right mix of features and usability, you can streamline your lead generation process, increase the productivity of your sales team, and drive more revenue for your business.
Do your due diligence by conducting extensive research before settling on a tool. Our analysis considered software for different teams with varying lead generation needs, such as sales, marketing, or a combination of both. Take the time to evaluate the available options and choose the one that aligns best with your objectives to maximize your ROI.
To learn about the larger landscape of leading AI software, read our guide: Best Artificial Intelligence Software 2024
