:)
Howdy!
Thinking about FB Ads?
There aren't many things that you can learn
in 5 minutes that will both save you a fortune
and make you a fortune... but recently I stumbled
upon one of those rare moments thanks to
Ben Adkins (A Facebook Marketing Expert).
Read what I discovered below….you won’t be sorry.
I see it everyday...
...People trying to promote their businesses and
products on Facebook and they lose a ton of
money because they don't understand one
simple way that Facebook Ads work.
Here it is:
"The More Mature a Good Facebook Ad is, The Less You Pay"
Every single day I hear from someone that tells
me that they are getting a good click through
rate on their ad, and they are getting good
results on their landing pages and sales
pages... but the ad is just too expensive to keep running.
^This kind of thinking has cost people millions
of dollars and it shows a fundamental
misunderstanding of how Facebook Ads Work.
So... Let me Give You a Simple Strategy that is
going to change your "Facebook Ad Game" Forever.
Facebook's Ad Algorithm Works Like This:
The more engagement your ad gets, the cheaper Facebook will make your ad over time, even if you're being outbid for the same audience by other people.
Check Out This First Scenario:
We have a $25 Product for sale.
We setup a new Facebook Ad and send our target audience to the sales page.
On day 1 we decide to spend $100 per day.
That first day it costs us 65 cents per click.
We get a click through rate of 3% (not too shabby on Facebook)
We spend all $100 and get... 154 clicks (because it cost the .65 per click)
We make 1 stinking sale and are $75 in the hole.
This is what kills most people because they lose too much money early on in an ad campaign and they panic and kill the ad and start a new one from scratch.
Let's Make a Few Tiny Changes to the above and watch what happens:
We Still have our $25 Product for Sale.We setup that same ad from above.
On Day 1 we only spend $20.
That first day still costs us 65 cents per click.
We get a click through rate of 3%.
We Spend all $20 and get 31 clicks (because of .65 per click)We make 0 sales and are $20 in the hole.
You may say that this is still bad because we are in the hole, but this is where the magic starts to happen.
Because we had a strong clickthrough rate and
got engagement with our ad, Facebook will
start to reward us and take our cost per click down.
So... Each day, your cost per click goes down
and you start getting more clicks every day
for that same $20.
On many occasions we've had an ad that
started at .65 per click down to .15 per
click because it was a good ad.
So... after 5 days, we've gotten way more clicks,
nailed down sales, and we now have an ad that
is running at a much cheaper per click rate and....
We've spent the same $100 to get there.
(we just gamed the ad algorithm so that our
ad spend went way farther).
Now... think about what happens when we continue to let this ad run over time.
The Secret to Profitable Facebook Ads is This:
Start with a Low Daily Budget and Let your ad mature.
An ad that gets good clicks, even at a low daily budget, gets cheaper fast.
Only ramp up your ad spend when you have achieved that cheaper clickthrough.
Only ramp up your ad spend when your ad is making sales at that cheaper clickthrough.
Be okay with not making money the first few days an ad is live. It will start to make money once your ad matures (as long as sales are coming through).
So... With that said....
How do you create an ad that is almost guaranteed to get good engagement so that your ad cost goes down quickly?
I'm glad you asked.
Watch your email tomorrow....
You're going to love what you discover!
Enjoy,
Barb Ling
ps - or you can see your solution here:
http://askbling.com/fpfbads
:)
