Pinterest has launched Amazon Storefront linking, a tool that lets creators connect their Amazon Storefront directly to their Pinterest accounts and automatically applies affiliate attribution whenever they tag an eligible Amazon product.
Once a creator completes the one-time setup, Pinterest applies their Amazon affiliate information to every eligible product tag without requiring manual link insertion. Creators can also display their Amazon Storefront handle on their Pinterest profile, giving users access to a broader catalog of the creator’s product recommendations beyond individual Pins.
“People come to Pinterest with purpose – they’re looking for ideas, and often ready to act on them,” said Lauren Glaubach, VP of Global Content Partnerships at Pinterest. “This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action.”
Pinterest said storefront linking will expand to additional retail partners in the future. The company did not specify a timeline or identify which partners are under consideration. The announcement follows Pinterest’s appointment of Claudine Cheever as Chief Marketing Officer in January 2026. Cheever previously served as global brand and marketing vice president at Amazon.
Shopping Intent on Pinterest
Pinterest reports that more than 50% of its users visit the platform to shop and that users conduct more than 80 billion searches per month. Pinterest also says its users visit to “find or shop for products” at more than twice the rate observed on other major social platforms.
The launch arrives as platform-based product research accounts for a rising share of consumer shopping behavior. A June 2025 survey by BigCommerce and Future Commerce found that 33% of Gen Z users now prefer AI platforms such as ChatGPT and Perplexity for product research over traditional search engines, nearly matching Google at 37%.
A Salesforce report found that Gen Z is 10 times more likely than Boomers to use AI in shopping, with 46% using AI platforms daily.
Creator Monetization
The feature removes a step that previously required creators to copy and paste affiliate links or IDs for each individual product tag. Under the new system, creators link their storefront once, and Pinterest handles affiliate attribution automatically from that point.
Pinterest said the tool is intended to make it easier and more direct for creators to earn from the audiences they have built on the platform.
Image source: Pinterest
Subscribe to Our Newsletter
Check Out Our Podcast
