These U.S. cities spoil their pets the most during the holidays
PHOENIX, Dec. 1, 2025 /PRNewswire/ — PetSmart knows it’s not the holidays without the entire family, and more and more families agree. The number of families including pets in holiday celebrations continues to rise, with more than 90% of pet parents planning to involve their pets this year.*
PetSmart wants to shine a light on the pet parents who are going above and beyond to deliver the most joy to their pets this holiday season. That’s why for the first time, PetSmart has unveiled the top 15 U.S. cities, based on PetSmart’s Merry and Bright holiday collection sales, where pets are most spoiled with festive toys, treats, apparel and accessories during the holidays; a clear sign they’re at the heart of family celebrations**:
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Midland, TX
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Dickson City, PA
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Lexington, KY
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Amarillo, TX
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Johnson City, TN
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Winter Garden, FL
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Lubbock, TX
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Pensacola, FL
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Florence, KY
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Athens, GA
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Portland, OR
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West Jordan, UT
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Antioch, CA
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Roseville, MI
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Cape Coral, FL
But festive pet celebrations aren’t limited to these cities alone. Across the U.S., pet parents are embracing their pets as a cherished part of family traditions because most (79%) see their pet as part of the family and including their pets brings them joy (64%). From picking out the perfect gift (65%) and hanging a stocking for them (49%),* pet parents love to make the holidays special for their pets, even splurging more than usual to show their pets how much they’re loved no matter where they live.
“It’s heartwarming to see so many pet parents making their pets a central part of the holiday celebrations and we’ve designed our collections to include our pets in our most special experiences,” said Matt Byrnes, senior vice president of merchandising at PetSmart. “These top cities truly embody the spirit of the season, and we’re delighted to help families everywhere create joyful holiday memories with their pets.”
As pet parents plan their celebrations, PetSmart has everything they need to experience more joy with pets, from must-have, trending items and fun activity ideas to inspire new traditions and seasonal fun together:
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Schedule a free pet photo with Santa at PetSmart Dec. 13-14.
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Create a custom ornament featuring your pet’s paw print.
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Create the ultimate holiday card with a themed photo shoot featuring festive backdrops and attire.
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Snuggle in for a cozy holiday movie night, complete with festive snacks, fuzzy matching pjs and warm blankets.
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Take a festive walk through the neighborhood to look at holiday lights and decorations – just don’t forget to bundle up!
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Let pets choose their own gift with a stroll through the PetSmart aisles.
