Meta’s Instagram is making it easier for brands and content creators to connect. The social media platform announced new artificial-intelligence-enabled creator discovery and content recommendation tools within the platform’s Creator Marketplace.
Additionally, brands can access creator insights within Creator Marketplace, which will help them discover and evaluate the best creators for their ad campaigns.
Businesses and brands can find the new AI-enabled creator discovery and content recommendation tools within the Partnership Ads Hub in Ads Manager. New features include being able to determine a creator’s affinity to a brand and the ability to use keyword search.
