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As generative AI revolutionizes the way companies operate and engage with their stakeholders, organizations are grappling not only with the vast opportunities it presents but also the ethical risks that accompany its widespread adoption. Few leaders understand the complex interplay of innovation, responsibility, and sustainability as deeply as Prakash Arunkundrum, President of Logitech for Business. In an interview with me, Arunkundrum revealed how Logitech is navigating the Gen AI landscape with a strong focus on governance, transparency, and the long-standing values that define the company’s ethos.
Internally, Logitech has embraced generative AI with remarkable enthusiasm. Arunkundrum describes the current moment as “by and far the most transformative time” in the company’s history. Teams across the organization — from marketing to software development — are experimenting with AI tools to enhance efficiency and creativity. Logitech’s video conferencing and hardware development units, already steeped in machine learning for nearly a decade, are now expanding into more sophisticated applications powered by large language models.
Despite this enthusiasm, Logitech’s approach is anything but impulsive. To safeguard…
