Shopping malls aren’t just places to shop–they’re carefully designed environments built to influence how you think, move, and spend. Michael Wyetzner of Michielli + Wyetzner Architects returns to AD to break down the hidden design strategies behind modern shopping malls using the ‘Gruen Transfer’, escalator placement, skylights, maze-like layouts, and more. From the first enclosed mall in Minnesota to the Mall of America and Las Vegas mega-malls, learn how malls evolved from European public plazas into powerful tools of consumer psychology.
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