13 Social Media Trends in 2024 You Can Follow to Take Your Social Media Strategy to New Heights
Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part…
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The Future of Marketing and Digital Innovation Summit
Jump to: Regional Summits International Events Past Events May 01 • Hosted by VML Wednesday, May 1, 2024 8:00 AM Breakfast & Registration 9:15 AM Welcoming Remarks Debbie Ellison, Global…
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Preparing travel for the future of AI search
Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in…
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The future is ‘AI meets human ingenuity’
Brands looking to scale in 2024 and beyond should mix the usefulness of artificial intelligence with the power of human ingenuity, according to Coca-Cola president of marketing and Europe CMO…
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Embracing AI Across The Marketing Mix
Artificial Intelligence AdobeStock_245853295 Google has kicked third-party cookie retirement down the road again, but most marketers are already embracing new technologies to bridge the gap. Chief among them: artificial intelligence….
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How Artificial Intelligence Is Transforming Business
Many people still associate artificial intelligence (AI) with science-fiction dystopias, but that characterization is waning as the technology develops and becomes more commonplace in our daily lives. Today, AI is…
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The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing
Analysis of 6.5 billion consumer datapoints reveals the three rules of brand growth Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on…
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The Intangible, Interdisciplinary, And Invisible Nature Of Revenue Growth
Stephen Diorio The Challenge of Getting Accountants, Investors, and Managers To Understand and Agree On the Math of Growth It is inherently difficult to predict and forecast future revenue growth…
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The Future of Generative AI: Trends, Challenges, & Breakthroughs
Image: Prostock-studio/Adobe Stock eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Quickly growing from a niche…
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From cost-centre to growth driver: How can leaders future-proof their marketing department?
The past four years haven’t exactly been smooth sailing for B2B marketers. The pandemic, a sea change in working and buyer behaviours, and an economy that’s been stunted at best…
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