The Future of SMS Marketing Automation: Predictions and Preparations for What Lies Ahead

SMS marketing automation has undergone a significant transformation, evolving from simple bulk messaging to a sophisticated, personalized communication channel. so to stand out in a competitive market, businesses must anticipate…

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A Comprehensive Study Explores Huge Growth in Future

The Content Marketing Software market size is estimated to increase by USD 67.28 Billion at a CAGR of 22.57% by 2030. The report includes historic market data from 2024 to…

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Industry leaders highlight key trends and future focus of martech adoption in India, ET BrandEquity

Every modern marketer is using technology to propel marketing efforts within their organisations. A report by Punt Partners highlights that nearly 48% have implemented martech across the customer journey, 32%…

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The future of experiential marketing: Immersive technologies redefining brand engagement

By Prashant Yadav, Co-Founder, Whilter.ai Once seen as a niche strategy, experiential marketing is now pivotal. It is a way for brands to connect with consumers in a meaningful way….

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The era of culture-led brands

Recently there have been a multitude of posts on Linkedin about AI, the future of ‘the agency’, that ‘brand’ and ‘creativity’ are dead. There have been debates around brand vs…

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What Google’s AI revamp means for content marketing’s future

Last week, Google made one of the most sizable shifts to the search experience in recent memory. Search engine results pages (SERPs) will no longer return simple lists of links….

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Mixed-reality marketing: how AR can help future-proof brands | Analysis

From Vodafone elves to Lego treasure hunts, Jeremy Stern, CEO, PromoVeritas delves into the growing trend of brands taking a leap into the phygital world to boost engagement and stand out from…

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13 Social Media Trends in 2024 You Can Follow to Take Your Social Media Strategy to New Heights

Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part…

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The Future of Marketing and Digital Innovation Summit

Jump to: Regional Summits International Events Past Events May 01 • Hosted by VML Wednesday, May 1, 2024 8:00 AM Breakfast & Registration 9:15 AM Welcoming Remarks Debbie Ellison, Global…

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Preparing travel for the future of AI search

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in…

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