Campaign’s Creative Faces to Watch 2026 – Kezia Shamil, Copywriter, LEO
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Divyan Kriplani, Creative Director:
Kezia might be small in stature, but she has giant creative potential. A relentlessly hardworking copywriter with a brilliantly bubbly spirit, Kezia brings sharp thinking and infectious energy to everything she touches. Whether supporting a last-minute pitch, crafting proactive ideas that push the agency forward, or delivering much-loved campaigns for Emirates NBD and Home Centre, she always shows up with focus and flair. Collaborative, dependable and ambitious, Kez is the kind of person every creative team hopes for.
Career highlights
I’m what happens when you tell a 14-year-old who loves writing that it can be a real job.
After honing my skills at DDB, BBDO, Saatchi & Saatchi, I now put my brain (and bad jokes) to work at Leo UAE.
I combine humour with powerful, relatable insights to create memorable campaigns across brands, including Emirates NBD and Home Centre.
I’m driven by insights that make people feel seen first, sold to second.
Guiding principles
Embrace what makes you weird. Stay curious. Always back ideas you believe in.
Side hustle
Outside of work, I write slightly unhinged short stories, devour as many books as I can, and crochet clothes for friends, family, and occasionally my cat.
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