Campaign’s Creative Faces to Watch 2026 – Mohamed Emad, Senior Creative Copywriter, FP7 McCANN Cairo
Age: 29
Country: Egypt
Nominated by Mostafa Sherif, Executive Creative Director:
Mohamed is a multitalented, driven creative who delivers impactful work. As a Senior Creative Copywriter, he turns insights into culturally relevant ideas that resonate. Focused, passionate, and collaborative, he elevates both teams and brands. His creativity, professionalism, and results-driven approach make him a valuable asset
Career highlights
I’m a Senior Creative Copywriter with extensive experience delivering impactful campaigns across the region since 2022. Collaborated with leading brands such as E&, McDonald’s, and Allianz, crafting compelling narratives that drive engagement and results. Recognised for strategic thinking and creative excellence, with work earning nominations at the Effie Awards. Passionate about blending insight, storytelling, and innovation to build meaningful brand connections.
Guiding principles
I believe powerful ideas are rooted in human insight and cultural relevance. I value clarity over clutter, impact over noise, and collaboration over ego. Every piece of work should move people, drive results, and leave a lasting impression. Creativity with purpose, always.
Side hustle
Besides my full-time role as Senior Creative Copywriter, I am an artist: a singer, songwriter, and producer. I’ve released my own songs across platforms and continue developing new projects. I also create original music for advertisements and brands. In addition, I work as a voice-over artist, collaborating with major industry names across various media platforms.
Go back to main article: Campaign’s Creative Faces to Watch 2026
