Campaign Monitor is a little pricey for what it does, but the company makes it fairly easy to find the right price range for you. A plan’s cost depends on the size of your contact list, so a slider on Campaign Monitor’s website lets you enter the approximate number. Slide over to the number, and you’ll see the requisite price for each plan.
The Lite plan is the cheapest tier, starting at $13 per month for up to 500 subscribers and 2,500 emails sent. From there, the price varies based on volume. For example, it costs $47 per month for 2,500 subscribers and 12,500 emails. The Lite plan maxes out at 50,000 subscribers and 250,000 emails, which costs $397 per month.
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The Essentials plan eliminates email-sending limits by charging you based solely on the size of your contact list. You’ll pay $31 per month for 500 subscribers, with a maximum of $644 per month for 50,000 subscribers. It adds features beyond those available in the Lite plan, including unlimited automated workflows, time zone-based sending optimization, and automated email design and spam testing.
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The Premier plan starts at $171 per month for up to 500 subscribers and tops out at $1074 per month for up to 50,000 subscribers. It unlocks Campaign Monitor’s highest-end capabilities, including send-time optimization, advanced link tracking, and prebuilt engagement segments to analyze subscriber activity levels. It also introduces team-focused permissions, such as email template section locking, to keep design elements strictly on-brand. Like the Essentials tier, Premier’s cost scales solely based on your total subscriber count.
Campaign Monitor has custom high-volume plans if you need more than 50,000 subscribers, but you must contact sales for a quote. For businesses that only email occasionally, the service offers a flexible Pay-Per-Campaign Plan to avoid recurring monthly subscriptions. This alternative structure charges an up-front delivery fee plus a dynamic per-recipient fee calculated through a pre-purchased Email Credit system. Campaign Monitor supports SMS messaging, too. However, you need a specific subscription plan to add it to your account, and you must contact sales to discover its cost. This is an outlier compared with services offering SMS bundles (Klaviyo) or easy-to-find pricing tables for SMS add-ons (Brevo).
Comparing the Lite plan with Mailchimp’s Essentials plan (its cheapest paid tier) reveals that Campaign Monitor is less competitive as you add contacts. For 10,000 contacts, Campaign Monitor Lite charges $117 per month, which is a bit higher than Mailchimp’s $110 per month rate. In addition, Mailchimp lets you send 100,000 emails; Campaign Monitor caps you at 50,000 emails on its lowest tier, giving Mailchimp the clear edge in value for up-and-coming businesses.
