X’s Product Head, Nikita Bier, reveals the simple secret to making money on the platform: just post content daily. (Image: Times Now Tech)
One of X’s top executives has shared a very different kind of insight: how regular users can actually make money on X. Surprisingly, it has nothing to do with chasing meme coins or waiting for a big creator payout. Nikita Bier, Product Head at X, recently took to the platform to reveal a step-by-step blueprint for turning your expertise into influence and eventually, income. His advice is refreshingly simple and all about playing the long game, here’s all you need to know.
Forget Meme Coins And Creator Funds
According to Bier, most people looking to get rich online are focusing on the wrong things. “If you want to get rich on X, it isn’t going to be through creator revenue or meme coins,” he explained. Instead, his strategy focuses on becoming an authority in a niche subject, something you know better than almost anyone else. “It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever,” Bier said.
Post Insights, Build Authority
Bier suggests consistently posting one short, valuable insight per day about your chosen niche. These posts should be under five sentences, making them easy to read and share. The key, according to Bier, is consistency. “Do this every day for six months,” he advised. Those who stick to the plan may even receive a boost directly from X, as Bier revealed the platform will promote accounts that show commitment to building a niche audience.
The Long-Term Payoff
If followed diligently, Bier claims this method could help users become leading voices in their niche. “By the end, you will be recognised as the world’s leading expert in that subject area, and you can charge whatever you want for endorsements, your time, or whatever,” Bier said.
This approach shifts the focus away from fleeting viral content and towards sustainable credibility and direct monetisation. Unlike creator funds or ad revenue, which often benefit only established influencers, this strategy puts control directly in the hands of creators.
The Challenge: Staying Consistent
Of course, the real test lies in sticking to daily posting for six months. In a world where attention spans are short and viral content is tempting, maintaining focus can be tough.
However, Bier’s point is clear: niche expertise beats temporary virality. By investing in consistent, quality insights, users can build long-term value that no algorithm change or trend can take away.
