Between Facebook, Tik Tok, Instagram, YouTube, LinkedIn, and Threads, and dozens of secondary and emerging social media platforms available across North America, social media and digital marketers have almost too many options to reach their audiences.
“How do you capture your segment of the market when attention spans are so scattered?” asked Adam Constantine, Founder & CEO of ACE Creatives, at SocialEast. Here are two strategies to get more ROI from your (engaging and thoughtful) content on socials.
LESS IS MORE: FOCUS ON one TO three PLATFORMS
When clients ask for a video produced for TikTok to be chopped, cut, and shared on four other platforms, Adam reminds those clients that “each platform has its own strengths.”
To get the most from your social media content, explore the functions of each platform, understand how your audience uses them, and then focus on one to three that will most powerfully amplify your brand and story. “Cut-downs don’t cut it anymore. Think more social-first, platform-specific content,” Adam recommends. “Prioritize to maximize reach.”
