TikTok creators stand to make even more money, thanks to a change in the platform’s subscription model.
The company announced at TikTok’s 2025 U.S. Creator Summit that creators can now earn up to 90 percent of revenue from subscriptions. However, some conditions must be met first.
TikTok said that creators now earn 70 percent of the revenue share, with the chance to get another 20 percentage point bonus on top of that. To be eligible for that bonus, the creators need to have at least 10,000 followers, earn 100,000 views in the last month, and post 3 or more subscription-only videos in the last month.
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“The more consistent you are, the more you earn,” Marisa Hammonds, the global head of creator marketing and community, said at the Creator Summit.
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The change from TikTok emphasizes increasing engagement in communities while, of course, bringing in more money.
“Subscription allows TikTok creators to build stronger, more engaged communities while monetizing through a monthly subscription fee for access to exclusive perks like special badges, subscriber-only posts, chat features, and more,” TikTok said in a press statement.
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The change in subscription payout currently applies only to U.S. and Canadian creators, but a TikTok spokesperson said it would be rolled out more broadly in the coming months. A post on TikTok’s site notes that the rest of the world currently earns 50 percent of subscription revenue, with the ability to hit bonus figures that bring the total to 70 percent.
TikTok has already proven quite lucrative for creators, but now it might just be even more so.
