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The key to TikTok Shop’s blockbuster .9-billion quarter? The fastest-growing spenders aren't from Gen Z

Home » The Latest News! » The key to TikTok Shop’s blockbuster $4.9-billion quarter? The fastest-growing spenders aren't from Gen Z

The key to TikTok Shop’s blockbuster $4.9-billion quarter? The fastest-growing spenders aren't from Gen Z

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Creators can earn money on the platform by making sales videos reminiscent of TV shopping channels of old — and clearly, Gen Xers missed it.



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