Most marketing leaders are confident social media can influence business goals—like revenue and new customer acquisition—even if their metrics don’t show it yet. But they aren’t sure if their own teams can tie social to those outcomes. Which puts social marketers under increased pressure to prove the ROI of their strategy if they want to gain leadership’s trust.
We surveyed over 1,200 marketing leaders from around the globe to find out what separates teams who can prove the impact of social from those who can’t. We examined what social marketers can do to make sure their reporting infrastructure prioritizes the right metrics, and how social data can provide value company-wide.
