Pinterest has recently released a best practices tip sheet to maximise selling products on the app. While it is primarily designed for brands, there are also useful takeaways for artist teams looking to maximise merch and physical sales on the platform.
Pinterest’s visual search is now 30% more effective at identifying products through context. Instead of more typical product shots, consider how the vibe can impact the search signal.
This could mean promoting a dream pop vinyl with a “Vamp Romantic” or “Cool Blue” (top 2026 trends) room aesthetic. By placing a vinyl record or tour hoodie within a curated mood, your artist product becomes a signal for the algorithm to serve high-intent users.
How to optimise on Pinterest
Create lifestyle assets. Move beyond the “buy link” mentality by creating images with your artist interacting with the product in a real-world setting. Zara Larsson is good at this.
Leverage Pinterest Trends: If unsure which vibe fits your artist’s sound, use the Pinterest Trends tool. It reveals specific search terms gaining momentum in your target markets, allowing you to align your metadata and visuals with fan interest.
Content Curated Originally From Here
