JAKARTA – Social media is no longer a private space, but has become a portfolio of life in the era of convergence, with today’s creative industries highlighting the expertise of professional digital persona packaging.
In order to provide a real perspective from the digital media industry, the D4 Media Production Study Program of the Emtek Digital Media Institute (IMDE) held a practitioner lecture entitled “Content Creator 101: Social Media Strategies to Build Your Personal Brand as a Portfolio.”
Held at the IMDE Campus Auditorium, this practitioner lecture is mandatory and exclusive for IMDE students of the Social Media Strategy course.
Lifestyle influencer Meisya Sallwa who was a speaker for this activity emphasized, branding is not flexing, as long as what is shown on social media is real.
Sallwa said that instead of being stuck looking for temporary virality, beginner content creators are better off thinking about how a content can sustain or survive in the long term.
“Don’t start with the question ‘What do I want to make content?’, but start with ‘Who do I want to be known as?’. Determine your positioning first” “your niche,” said Meisya, launching a written statement, Saturday (30/5).
On this occasion, Sallwa dissected the formula for building a strong digital presence, ranging from Identity, Content, Trust, Personal Branding, to giving birth to Value.
He explained, individuals must combine public speaking skills, authenticity and reputation so that content does not feel generic.
“This is where it is important to formulate strategies so that we can post with direction,” he explained.
Meanwhile, lecturer in the course of Social Media Strategy Rifa Yusya Adilah M.I.Kom explained the urgency of mastering the digital landscape for prospective media practitioners.
“In the era of convergence, social media is no longer just a private space, but a portfolio of life,” explained Rifa.
“Today’s creative industry sees how students are able to package their expertise into a professional digital persona. We want students to graduate with a mature personal brand,” he said.
Held interactively, the students who attended actively and enthusiastically discussed social media strategies in the face of the algorithm era, consistency of content production, to strategies for dealing with negative comments in order to maintain one’s reputation or brand.
Present in this practitioner lecture, among others, the Rector of IMDE Totok A Soefijanto, Ed.D, Head of the IMDE Media Production D4 Study Program, Teguh Setyawan, M.I.Kom., and Head of the Creative Content Study Program Erwin Mulyadi, S.Si., M.I.Kom.
It is known that Rifa and Sallwa are young profiles in the creative industry who have been friends since college. In addition to influencers, Sallwa is the author of a self development book whose work has gone international and become one of the best-sellers in Indonesia and Malaysia.
Meanwhile, Rifa who initiated this activity is a professional who has had a career in the media industry, as well as being active in front of and behind the camera. Interestingly, he is a graduate of IMDE in 2019 who is now returning to his alma mater as a lecturer.
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