MANILA, Philippines — Filipino families have always had space for pets in their households. Before, it was common to have a dog to keep guard of your home or a cat to ward off pests. However, modern pet ownership goes beyond transactional and simple companionship. Modern Filipino families have gone above and beyond to make sure that their pets are truly part of their family. This also means a growing demand for quality pet products at accessible prices.
Last July 26, 2026, at Hugo Studio in Quezon City, Purecare hosted its Pet Club Grand Launch. It is the first-ever Paw-Some Day hosted for the PureCare Pet Club. Attended by the internet’s favorite paw-rsonalities, it was a day filled with fun and connection. The original PureCare Pet Club members – Night, Chio, Nala & Bom, Pixie & Callie, and Sachi & Stella – welcomed the new members who were chosen through the PureCare Pet Star Search.
The Star Search was advertised through a billboard along EDSA Cubao featuring the eight original members. After a fun hunt, the new members were selected and will also be featured on a new billboard. The new members include: Macchi (@machiboythepoodle), Rosie, Luna, and Elouise (@sco424), Jax (@pawsitively_jaxx), Shiro (@shirothejrt), Yuki (@yukipomie), Riley (@pawventures.with.riley), Cloud (@cloud.themaltese_), Cloud (@cloudtheshih_), Apol (@pawfect_apol), Reese and Smores (@reeseandsmores), Colette and Cody (@codyco020119), Boaz (@silver_poodlesph), Kookie (@barkwithkookie), Mazikeen (@mazikeenthechow), Shiro and Hairo (@shiroandhairo), Shiloh (@shilohbichon), Chuwie (@chuwie.chibi.poodle), and Chanel and Fendi (@chanel.and.fendi).
During the event, the brand launched its full range of pet products, which initially started with Pet Wipes. PureCare now offers a cleansing Pet Shampoo, a moisturizing Pet Conditioner, and a refreshing Pet Dry Shampoo. Most notably, the first-ever pet sunscreen in the Philippines made its official debut during the event: the PureCare Sun Buddy, which has SPF25 to protect dogs from the harmful UVA and UVB rays of the sun.
Just as with the brand’s existing product portfolio, all PureCare Pet Products are formulated in South Korea. Each product has undergone rigorous research and development to ensure pet parents that their fur babies get nothing but the best care at the best value. Jed Manuel, the Founder and President of PureCare, alongside Michelle Umali, the Co-founder and CEO of PureCare, were also present to join in the fun. Umali is a pet parent herself with over 17 dogs. She and Manuel share that they were very hands-on in crafting the product lineup and can proudly say that these are products their own furbabies use on a daily basis.
During the Paw-Some Day, pet parents and their furry ones had friendly competition in the Paw-lympics with a simple yet enjoyable course for pets to conquer. The doggies were then treated to a healthy pet food and snacks buffet to replenish after the activities and socializing with other doggos. There was also a live hand-drawing artist who doodled each of the dogs as a sweet keepsake. Pet Club members went home with a big doggie bag of goodies from PureCare.
Purecare Wipes is available on Shopee and Tiktok. For updates and promos, check out their Facebook or Instagram page.
