Rocio Chisholm is Managing Director of Industry Advisory & Consulting for MedTech at Salesforce, where she helps MedTech organizations accelerate innovation, improve customer experiences, and drive business transformation. With more than 15 years of experience across medical devices, healthcare, and enterprise technology, she brings deep expertise in commercial strategy, digital transformation, and AI-enabled business transformation. She is passionate about helping healthcare organizations unlock the full potential of technology to improve provider experiences, patient outcomes, and business performance.






