Pinterest’s Chief Marketing Officer Andréa Mallard is set to exit the company, marking the end of a nearly seven-year tenure that saw the platform navigate significant cultural and strategic shifts, according to an industry report.
Mallard, who joined Pinterest in 2018 from Gap Inc. brand Athleta, will have her last week with the company this week. A Pinterest spokeswoman confirmed her departure, adding that no replacement has been named so far.
During her time at Pinterest, Mallard played a central role in steering the company through the global pandemic and redefining its brand positioning. As per a media report, she was instrumental in repositioning Pinterest as a positive, inspiration-led alternative to conventional social media platforms. Under her leadership, the company introduced marquee initiatives including the annual Pinterest Predicts trends report and its flagship advertiser showcase, Pinterest Presents. These moves strengthened Pinterest’s cultural relevance among Gen Z, improved advertiser appeal, and helped scale the platform to 600 million monthly users.
Mallard joined Pinterest as its first-ever CMO and later expanded her remit to include product design, communications and youth safety. Her influence extended beyond marketing into the platform’s broader philosophy and user experience.
She worked closely with CEO Bill Ready to reshape Pinterest’s product philosophy and marketing narrative as the company moved away from engagement-driven recommendation models, according to a media report. Ready had publicly rejected competing to become ‘the fourth or fifth TikTok,’ and instead steered Pinterest’s AI to push back against inflammatory, negative or triggering news content, making room for wellness, self-improvement and positive inspiration across the platform.
Her tenure also included expanding Pinterest’s cultural and brand partnerships, notably its arena collaboration with WNBA champions the New York Liberty.
Over the course of her tenure, she helped shape Pinterest’s growth as a platform for millennials and, increasingly, Gen Z, which has now become its fastest-growing audience, according to a media report. The report added that this relevance was important, as even as newer platforms such as TikTok sped up cultural churn and fragmented user attention, Pinterest was able to stay close to trends without actively chasing them.
Mallard has not publicly disclosed her next move, and her LinkedIn profile still lists Pinterest as her current employer. Her most recent post on the platform was three weeks ago, when she wished her team a “restorative winter break.”
“If my team were a band, this would be our greatest hits album. (Until next year, when we drop another,)” she wrote. “I’m profoundly grateful to everyone across MCDC (Marketing, Communications, Creative, and Design) for making 2025 our most business-impacting year yet. The concentration of talent and tenacity on this team is truly unmatched.”
Pinterest has not yet shared details on leadership succession or changes to its marketing organisation following Mallard’s departure.
