Pinterest on Wednesday raised its forecast for first-quarter revenue after completing its acquisition of connected-TV (CTV) advertising platform tvScientific.
The revised forecast comes less than a week of its previous one, reflecting a partial-quarter contribution from the newly acquired business.
The company now expects current-quarter revenue of USD 958 million to USD 978 million, up from an earlier USD 951 million to USD 971 million.
The latest forecast comes after a difficult week for Pinterest’s stock, which fell sharply after the company projected downbeat earnings pressured by tariffs, prompting concerns about softer advertising demand heading into the quarter.
The acquisition of tvScientific, announced in December 2025, is Pinterest’s first major deal since 2022. It integrates tvScientific’s outcome‑based CTV buying platform into Pinterest’s broader performance-advertising suite.
Pinterest said the deal allows it to fold CTV into its Performance+ AI optimization tools, expanding its ability to automate media buying, use machine-learning to optimize campaigns, and provide deterministic attribution across screens.
