Despite its challenges, one way the festive period helps marketers is the intentional way people are browsing. They’re online or on the high street with the express goal to buy something, whether it’s decor, food or presents.
All brands need to do – ha! – is show up in the right place before people have made their minds up about what to purchase. And according to Spark Foundry planning director, Kate Osborne, Pinterest is the place to be: “What’s really powerful about Pinterest is their users are planners…It’s that intent-rich behaviour that’s really gold from a media-planning perspective.”
Discover more about the habits of Pinterest users in the full episode:
It’s time to ring in results, so start now. See Pinterest’s guide to plan your approach.
