Paige Spiranac is done doing everything herself. And that is the point.
(Paige Spiranac/Instagram)
The golf influencer is teaming up with Pro Shop, the media and commerce group behind Netflix’s Full Swing, to launch a new joint venture called Paige Co. The move signals something bigger than another content deal. It is a creator building infrastructure.
Spiranac has spent the past decade growing one of the largest followings in golf, with over 11 million across platforms. Much of that growth came with a tiny operation, sometimes just Spiranac and a camera. She says that model was not built to last forever.
Paige Spiranac/X
Partnering with Pro Shop gives her scale. The company will handle production, distribution, sales, merchandising, and marketing while Spiranac stays front and center creatively. The first project is a YouTube series with Spiranac serving as creative lead, producer, and on camera talent. She is also taking an equity stake and becoming an ambassador for the company.
(Paige Spiranac/Instagram)
Pro Shop has been busy. Founded by former Vox Media and PGA Tour executives, the company has expanded quickly across golf media, production, and commerce. It recently signed licensing deals with the LPGA and works closely with the PGA Tour.
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She has already appeared in Pro Shop projects, including the Creator Classic and Happy Gilmore two. This partnership just formalizes what was already happening.
Golf is booming. Spiranac is positioning herself to grow with it, not chase it.
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