MHSAA council approves expansion of personal branding for student-athletes

EAST LANSINGThe Representative Council of the Michigan High School Athletic Association (MHSAA) has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.The MHSAA previously a…