Meshki, a global fashion brand, has embarked on a strategic partnership with Pinterest and Triple Whale to enhance its conversion performance through a partner-powered optimisation approach. This collaboration is designed to bolster lower-funnel performance at scale by employing a more connected and partner-driven measurement strategy.
The fashion brand is extending its marketing initiatives across several key regions, including the United States, European Union, Middle East and North Africa (MENA), and Asia-Pacific (APAC). The integration of Triple Whale with Pinterest’s Measurement Partner Optimisation (MPO) framework enables Meshki to optimise its campaigns using more comprehensive and holistic conversion data.
The strategy employed by Meshki involves the utilisation of Shopping ads and Pinterest Performance+ tools to dynamically prioritise conversions that offer higher value. This approach has yielded significant results, with the campaign reporting a 43% uplift in triple attribution return on ad spend (ROAS) and a 52% increase in linear paid ROAS.
Katie Lin, Senior Digital Marketing Manager at Meshki, commented on the partnership, stating: “By partnering with Pinterest and Triple Whale through MPO, we were able to optimise using richer conversion data and deliver a clear uplift in ROAS, reinforcing Pinterest as a key performance channel for Meshki.”
The campaign was executed in close collaboration with Firebrand Digital and the Pinterest team, focusing on driving web conversions while maintaining robust ROAS across various market activities. The results of this campaign underscore the effectiveness of a connected measurement and optimisation strategy in achieving greater outcomes and enhancing lower-funnel performance on Pinterest.
