The Money Saving Expert Founder has asked anyone who sees the “deep fake AI” videos of him to report them urgently and let others know it isn’t him.
On X, the furious consumer champion posted: “PLEASE KEEP YOUR EYE OUT FOR THIS SCAM DEEP FAKE AI VIDEO!
PLEASE KEEP YOUR EYE OUT FOR THIS SCAM DEEP FAKE AI VIDEO!. If you see it please
a) Report it to the platform as a scam
b) Post a reply to it to warn others off it and ensure they know it is criminals trying to steal their money and nothing to do with me. https://t.co/GY7jHC0QmV
— Martin Lewis (@MartinSLewis) June 2, 2025
“If you see it please a) Report it to the platform as a scam
“b) Post a reply to it to warn others off it and ensure they know it is criminals trying to steal their money and nothing to do with me.”
He shared a post with a realistic looking fake video, in which he seemed to promote investments and urged viewers to join a Whatsapp group for tips.
But, he has always been clear that he does not recommend any investments, and all his tips are about saving money, not stocks, shares or cryptocurrency.
He has campaigned for many years to end scam financial posts and has pushes the social networks to remove misleading financial posts.
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Last month, in a similar update, he said: “No one is looking after you. You have to look after you. Frankly, any advert you see on social media with celebrities faces on it, or someone famous’ face on it, I just wouldn’t touch it. Always go to a separate place.
“Anything advertising crypto, do not touch it. If you want to do crypto, you need to make sure you’re doing the research, not just clicking the link on social media.
“Do not touch adverts promising you to get rich, promising you investment. You do investments by doing detailed research and reading on legitimate websites, not by clicking the link.”
