‘In-kind’ luxury goods that are rising like real estate and gold prices Chanel, Rolex, Cartier…Is there a premium model? Celebs’ Luxury Finances, How to Make a Profit with Bags and Clocks
사진 확대 Model Lee Hyun-yi, singer Jessica, and actor Kim Sung-eun. Photo | Star Today DB
“Luxury, does that make money?”
To start with the conclusion, it works. Recently, “Sha Tech,” which uses luxury goods as an investment tool rather than simple consumption, is emerging as a trend among the MZ generation. Often, goods fall in value from the moment they are purchased, but some luxury goods rise in price over time and play a role as a kind asset.
Ordinary items are less valuable with the sense of use and the passage of time, but luxury goods are different. Prices have risen depending on scarcity, brand value, and limited edition, attracting attention as a stable investment destination from a long-term perspective.
In particular, due to the recent revitalization of online trading platforms and auction markets, used transactions of popular brands such as Chanel, Louis Vuitton, and Hermes have become active, and the luxury investment market is expanding further.
A Chanel bag for money? “Sha Tech” is in full swing
사진 확대 Model Lee Hyun-yi. Photo | YouTube
Recently, “Sha Tech,” which uses luxury goods as an investment tool, not just consumption, has become a hot topic. Sha-tech is a combination of luxury brands Chanel and financial technology, and it was named after Chanel was selected as a representative luxury item that is expected to increase in value.
Model and broadcaster Lee Hyun-yi is a representative example of successful “Sha Tech” as the used price more than quadrupled after purchasing a Chanel bag. Lee Hyun-yi appeared on the YouTube web entertainment show “Knowing Sister-in-law,” which was released last month and said, “The first luxury bag I bought was Chanel. Isn’t Chanel symbolic. I want to buy one, but I bought a mini bag because I wanted to do something that would last a long time.”
The bag he bought for about 1.9 million won at the time is currently around 8 million won to 10 million won, which is a premium in the used market. Lee Hyun-yi said, “The price is rising significantly because it’s a product you can’t get.”
사진 확대 Jang Young-ran, a broadcaster. Photo | YouTube
The Sha-tech craze is confirmed not only by Lee Hyun but also by broadcaster Jang Young-ran. Jang Young-ran revealed her Chanel bag through her YouTube web entertainment show “A-class Jang Young-ran” last month and said, “My mother-in-law gave money to my husband before marriage, so she bought me this bag.”
The bag he mentioned was in the range of 3 million won to 4 million won 16 years ago, but the price has more than quadrupled to about 18 million won in the used market. Jang Young-ran introduced this and drew attention as a representative success story of ‘Sha Tech’.
“Sha Tech” is becoming a new investment trend beyond simple consumption, as the price of luxury goods can rise significantly depending on scarcity, brand value, and limited edition.
사진 확대 Singer Jessica. Photo | YouTube
Jessica, a former member of Girls’ Generation, is also considered a representative example of Chatech. Jessica revealed more than 20 Chanel bags she had collected over 13 years on YouTube in 2021, saying, “I bought one or two a year since I was young. It looks like there are a lot as I collect it,” he said, expressing his affection.
He continued, “If you wear a good bag, you look luxurious even if you don’t wear luxury clothes. Chanel bags are worth enough investment, he said, adding, “There is a lot of price difference from when I bought them 10 years ago.” Jessica’s case goes beyond simple luxury consumption and shows that Chanel bags can be used as a long-term investment vehicle.
Premium luxury tech, even more expensive watches than bags ‘roll tech’
사진 확대 Actor Kim Sung-eun. Photo | YouTube
In addition to luxury bags, the number of cases of capital gains through resale is increasing. Some high-end brand watches, such as Rolex, Patech Philippe, and Odemapige, are called “Roll Tech” and “C-Tech” and are attracting attention as investment targets.
Actor Kim Sung-eun revealed on her YouTube channel last month that she was evaluated for a luxury watch presented by her husband, Jeong Jo-guk, 15 years ago. Kim Sung-eun said, “The first watch my husband gave me was a Christmas gift. I met him in July, and I received this in December, he said. “The price of luxury watches goes up to the point where people say it’s the cheapest to buy today as models keep coming out.”
The two assessed the luxury watches they had collected so far. Cartier watches owned by Jeong Jo-guk were traded at 12.6 million won, and the average actual transaction price was 10.8 million won. An official who helped the sentiment explained, “Watches are also generally depreciated, but only Rolex is unusually premium.”
Kim Sung-eun’s 15-year-old Rolex watch was valued at about 25 million won, marking a significant increase in value compared to the price at the time of purchase. An official added, “There is no actual transaction information for the discontinued model, but the 10 million won line is constantly being defended.”
As such, luxury watches also rise in price depending on scarcity, brand value, and limited edition, and are in the spotlight as a long-term investment tool beyond simple watch purchases.
사진 확대 Actor Um Ji-won. Photo | YouTube
Actor Um Ji-won is also noted as a successful example of “C-tech” through luxury watches. Um Ji-won unveiled luxury accessories and watches that she has collected through YouTube last year. In particular, Cartier’s Panda de Cartier Watch was introduced as the most expensive luxury watch. Based on the official website, the small size is sold at 44.3 million won and the medium is sold at 52 million won, and Um Ji-won is known to have purchased it at about 30 million won.
Um Ji-won said, “The most expensive gift I bought for me is a luxury watch,” adding, “I was thinking about buying it or not. If I wear this watch, I look different and I feel confident,” he boasted. “But what I have recently realized is that this doesn’t mean much,” he said, adding that he has been donating more than the purchase amount.
As such, actor Um Ji-won also earns market profits through luxury watches with scarcity and brand value, and is considered an example of using them as a long-term investment tool beyond simple consumption.
사진 확대 Actor Joo Jin-mo. Photography | High Time
Actor Joo Jin-mo recently received a Rolex watch through golf YouTube, drawing attention. Joo Jin-mo received a Rolex sub-mariner Chungcom as an event product last month, recording a hole-in-one in just one par 3 hole on the YouTube channel “Balter Water Golf TV.”
Rolex submariner Cheongcom is a high-end line that combines steel and 18K yellow gold, and is considered a representative product of Roll Tech. The official store price is 27.11 million won, but it is difficult to purchase at regular prices at stores due to the shortage of demand exceeding supply. In the used trading market, the premium is known to be around KRW 2 million to KRW 5 million.
There are also failures…Shah Tech, Roll Tech, Risks You Must Know
사진 확대 YouTuber office worker A. Photo | YouTube
But ‘Sha Tech’ is not always successful. A, a beauty influencer office worker, revealed on YouTube last year that he was being evaluated for his luxury bag at a used luxury store. Although it had flagship brand products of luxury financial technologies such as Chanel and Hermes, some were not as premium as expected, leaving a regret.
In particular, the blue Chanel bag purchased in Japan five years ago was priced between 4 million won and 5 million won, and it cost considerable due to the addition of tariffs, but the appraised value was estimated at about 4.5 million won. Hermes bolide bags, which were bought for 15 million won in Korea, were also estimated at around 10 million won due to a drop in price.
An employee in charge of the appraisal advised, “There is a separate model with a premium,” adding, “If it is black, the price may rise a little more.”
As such, the success or failure of “Sha Tech” depends on various factors such as scarcity, brand value, and limited edition status, and simply purchasing luxury goods does not guarantee a return on investment. In the end, a strategic approach is needed that takes into account various factors such as brand value, scarcity, and purchase timing. If you enjoy purchasing luxury goods and expect investment effects from a long-term perspective, careful choice and information collection are essential.
While investment destinations are diversifying from real assets such as Steck (Star + Financial Technology) real estate, gold, and art to additional assets such as cryptocurrency, an office worker reporter who goes to work because he is lazy to do stocks and timid to do coins looks into the secrets of the stars’ financial technology.
