SOUTHERN INDIANA — High school athletes in Indiana can now use their name, image and likeness to create a brand and earn money.
Earlier this month, the Indiana High School Athletics Association Board of Directors approved ”Personal Branding Activities” for high school student-athletes, joining 46 other states plus Washington, D.C. in allowing them to capitalize on their skills and talent. The rule will become effective with the 2026-27 school year.
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