At the Wharton Generative AI Labs (GAIL), experimentation is not a side effect of learning — it is the learning. GAIL, which is part of the Wharton AI & Analytics Initiative (WAIAI) and led by faculty director Ethan Mollick, aims to explore how generative AI is reshaping the way we build, design, and think in the age of AI. Its flagship student program, the Generative AI Studio, offers a different kind of academic experience — one that replaces lectures and exams with prototyping, critique, and weekly iteration.
For first-year MBA student Hetvee Marviya, WG’27, the Studio has enabled her to build an AI-powered platform to transform current events into personalized comic strips for children. The digital consumption habits of her younger relatives inspired her to make news more engaging, accessible, and developmentally appropriate.
Marviya came to Wharton with a background in engineering, investing, and AI startups, and one clear goal: to transition fully into the technology sector. “I had been trying to find opportunities where I can be more immersive, where I can build things or explore AI,” she says. When she discovered the Studio, what stood out wasn’t a specific curriculum — it was the framing. “It’s a creative space,” says Marviya. “Just like I dance, this is something that’s creative, but using AI.”
Read the full article here.
By Kyle Kearns for WAIAI
Posted: September 11, 2026
