Israel has launched a multimillion-dollar campaign, spearheaded by Brad Parscale, to reshape how AI platforms portray the nation.
He served as campaign manager during US President Trump’s 2020 re-election bid.
Israel hired Republican digital strategist in september to oversee a pro-Israel social media and digital outreach initiative, according to Axios.
Parscale’s team embarked on a project aimed at getting AI systems to portray Israel in a more “favourable light.”
According to the report, Parscale believed platforms like ChatGPT and Gemini were predominantly drawing on anti-Israel information that fuelled negative sentiment.
To counter this, Market Brew, an AI modelling company that Parscale’s firm invests in, began injecting Israel-friendly content into the “online bloodstream.”
AI-focused campaign
The team created nine websites, including paxpoint.org and factsignal.org, whose content is designed to match how AI platforms “think.”
