Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best!
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.
What you’ll learn:
Phil Ireland is an accomplished email marketing consultant with over sixteen years of experience in CRM and email marketing. Known for his strategic work with major brands including Shell, KFC, and American Express, Phil specializes in improving email strategies, fixing data issues, and boosting customer engagement.
In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues – from data management to engagement metrics – reflects his extensive experience working with both B2B and B2C clients.
Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.
Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
[09:46] Client expectations vs. reality in email marketing
