Follower count used to be the metric that mattered. It isn’t anymore.
If you’re building a business and treating social media as a numbers game, you’re solving the wrong problem. The entrepreneurs actually turning audiences into revenue aren’t chasing views — they’re building trust, and trust is what gets people to buy.
On October 21 at 2:00 PM ET, join Shana Davis-Ross, Founder & CEO of Ponte Firm — who has worked with more than 100 creators building real businesses through social media — for a free virtual event on what actually drives revenue online, and what doesn’t.
You’ll learn:
- Why follower count is the wrong metric, and what to track instead
- The real difference between content that gets views and content that gets sales
- How to promote your business on social without sounding like a constant sales pitch
- Why a smaller, highly engaged audience can outperform a much larger one
- Where to focus first if you have limited time and money
Stop wasting time and energy — learn the tactics that matter when it comes to converting sales.
Reserve your spot today for free.
About the Speaker:
With over six years of experience leading Ponte Firm, Shana specializes in high-touch public relations, strategic partnerships, and talent management within a dynamic and fast-paced environment. At Ponte Firm, her mission is to deliver tailored communication strategies that amplify brand voices and foster meaningful connections. The company is motivated by the opportunity to create impactful narratives and help their clients achieve their goals while bringing diverse perspectives and innovative solutions to the table.
