Facebook probably needs no introduction; nonetheless, here is a quick history of the company.
The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by Harvard’s various colleges, which were paper directories containing images and personal information about students.
Initially limited to Harvard, Facebook expanded to include students at other elite US universities, before branching out to all universities and high schools in the US and Canada. In 2006, it was finally decided to open the site up to the general public.
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Facebook FAQ
How many US adults have used Facebook?
69% of US adults have used Facebook at some point (Pew Research Center)
How many US teens have used Facebook?
42% of US teens use Facebook, but only 2% would choose it as their favourite app (Piper Sandler)
What percentage of digital ad revenue is produced by Facebook?
Facebook was estimated to have won 23.5% of US digital ad revenue over 2020 (eMarketer)
How many Facebook profiles are fake?
11% of Facebook accounts are duplicates and 5% to be fake
How many Facebook users use Groups?
1.8 billion Facebook users use groups every month; over 10 million groups exist
How many people use Facebook Marketplace?
800 million monthly active users are on the Marketplace (TechCrunch)
How often do brands post a day on Facebook?
Brands post an average of 2.37 posts per day (Hootsuite/We Are Social)
How many people use Facebook as a news source?
36% of US Americans use Facebook as news source, or 54% of Facebook users (Journalism.org)
