Keywords play an integral role in search engine optimization (SEO), but how do you know which ones to target? The right terms (and combinations of terms) can significantly improve your self-storage facility’s online rankings, while outdated or irrelevant ones will hinder visibility. Fortunately, you don’t have to rely on guesswork here, as there are many software tools and proven tactics you can lean on for assistance.
In this video, marketing expert John Reinesch, owner of Asset Growth, explains how to evaluate keyword competition, including specific resources he uses to pinpoint terms that are worth the investment and avoid those that offer too little value. He highlights tools that analyze domain and topical authority, backlink volume, and SERP (search-engine results page) structure. Through real-world examples, he demonstrates how to interpret the data and draw actionable insights, giving you the confidence to prioritize the right keywords for your self-storage business and make smarter decisions around your SEO efforts.
