Campaign’s Creative Faces to Watch 2026 – Ahmed Mohammed, Copywriter – Arabic, LEO
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Karim Zeinelabedin, Senior Creative Director:
Ahmed isn’t your typical Arabic creative; he’s a lingustic machine ready to eat up briefs and spew out copy that tells and sells. What I appreciate about Ahmed is his ambition; one of the rare Arabic writers I’ve met who genuinely hones his conceptual skills day in and day out. This is a man who knows how to make a Saudi man laugh on a Saturday afternoon, and how to speak to a working mum here in the UAE. With his ability to think bilingually, I’m sure he’ll leave a huge dent on the ad industry in the region.
Career highlights
An ex-architect who once headed to the north for a screenwriting class found himself working at a global agency in Cairo — and never looked back. Growing up in Riyadh, graduating in Khartoum, and discovering advertising in Egypt shaped a multicultural identity that influences his tone and craft. He began his career in 2020 with wings creative in Khartoum, later moving to Riyadh to work with DMP on government and national campaigns. Dubai followed, with roles at MullenLowe MENA and FP7 McCann. Today, he’s at Leo Burnett Dubai, crafting HumanKind ideas, still nervously excited; still enjoying it as day one.
Guiding principles
Creativity has the power to transform human behaviour. A real creative is human first — taking people’s side and using every platform responsibly. It’s not about creating ads, but acts that shift perception. When purpose leads and meaning is crafted carefully, communication changes nations.
Side hustle
He works on projects, from films and human-centric documentaries to value-driven stories for children. This part of the world was once a land of wisdom, ideas, and inventions that shaped today’s world. By evoking that spirit, he aligns with the visionary mindset shaping the region’s future.
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