Signing up for a Brevo account only requires an email address or an Apple or Google account. After verifying my account, I provided details about myself and my mock business, including my name, the company name, business address, and website. Brevo also asked for my team size, the number of company contacts my business has (to help guide me toward an appropriate plan), and whether I sold products or services online.
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Once I finished entering the requested information, Brevo asked me to select a plan. There are four plans, each tailored to specific business needs. Email volume is the most important metric, as Brevo’s plans automatically scaled my contact list cap based on the amount I choose in this step. Brevo no longer offers the convenient “unlimited” contacts as it did when I last reviewed it, making pricing more complex for businesses with expansive contact lists.
Still, the Free plan is ideal for businesses that want to explore Brevo’s features without spending any money. This tier limits you to just 300 emails per day, and gives you email templates, the drag-and-drop editor, and transactional emails. Brevo also gives free users access to Aura AI assistance for text and image generation. The Free plan caps you at 100,000 contacts; oddly, upgrading to a paid plan reduces your list limit, unless you buy more email volume. I’ll touch on that below.
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Starter is the next tier up. Starting at $9 per month (or $8.08 per month with an annual plan), it adds basic analytics and reporting, email support, and 5,000 email sends per month (with a 500-contact cap). You can scale the numbers to 100,000 email sends and 500,000 contacts with a convenient slider, but that increases the monthly rate to $69 per month (or $62.08 with an annual plan). By default, Free and Starter plans use Brevo branding in campaigns. If you want to remove the branding, it costs an additional $12 per month (or $10.80 per month with an annual plan).
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The $18-per-month Standard plan (or $16.17 per month, billed annually) is the next tier up. It’s designed for e-commerce professionals and marketing managers. Standard also starts at 5,000 email sends per month, but scales to 1 million (plus 500,000 contacts) for $669 per month (or $602.08 per month with an annual contract). It includes all the features in Starter, but adds A/B testing, marketing automation, advanced statistics, and Aura AI functionality that lets you optimize your send times, firing off emails when your contacts are most likely to engage.
If your company has even higher demands, Professional ($499 per month) is Brevo’s supercharged business plan. It includes everything in Standard, boosts the starting send limit to 150,000 emails with two million contacts, adds multi-user access for 10 seats, and includes advanced AI-powered segmentation. Professional plans also provide additional customer support, including direct support from a success manager and a deliverability specialist, as well as priority phone and email support. It scales to a massive 10 million emails with the same two million contact limit, for $4,543 per month (down to $4,088.67 per month with an annual plan).
Brevo also has a more tailorable solution called Enterprise. This plan provides enterprise-level security, advanced integrations, multi-account management, personalized support, and flexible contract options, but you must contact the sales department to craft a precise plan for your business.
Despite the changes to contact list limits, Brevo’s pricing remains appealing. It’s easy to understand because it condenses monthly email sends and contacts into a single pricing structure. Competitors like HubSpot Marketing and Zoho Campaigns often offer multiple structures, not just based on email volume but also on contact volume (and sometimes a combination of the two). That can be a headache when you’re trying to project what a service will actually cost. In addition, Brevo simply costs less than many competitors.10,000 contacts on Brevo’s Starter plan costs $32 per month. With Mailchimp, that same contact volume costs $110 with its Essentials plan. Brevo comes out ahead, especially considering all the new marketing muscle it offers.
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That said, Brevo has a few additional costs that aren’t immediately obvious. The platform lets you create SMS and WhatsApp campaigns, but these are additional charges that use a credit system. You must buy credits to send these mobile campaigns, which are sold in bundles. These aren’t subscriptions; they’re pay-as-you-go plans with pricing that varies by region. In the United States, for example, a 100-message add-on costs $1.09 a pop. WhatsApp bundles start at 1,000 messages for a $32.23 add-on cost.
Landing pages are extremely useful when you want to direct your clients to a campaign-related web page, but they also incur additional costs. Free and Starter plans get none, while the Standard plan only offers one. If you wish to create more than one, be that for multiple products or clients, it costs $24 per month for five additional pages.
