Bless and Release: A Saner Way To Build Your Audience

Introduction

It was dark and stormy knight who was in quite the mood, having lost the heavily-bet-upon potato chip eating contest with his noble steed.

Literally everyone knew of said noble steed, mighty in stature, *and* even mightier in appetite. To add insult to injury, the noble destrier was even magical! Why, wherever they traveled, rose petals would spring up under his noble hooves, causing the fragrance of roses to linger any place they passed.

Faced with this competition, the dark and stormy knight thought long and assiduously.

The  Problem

What did he possess to draw attention back to him? What was the essential clue he required to build his own audience minus anything that possessed hooves?

Ah, that age old dilemma, common even during the reign of King Arthur! The need to build one’s audience still exists to this very day. Luckily, no wizard is required in this modern era (much to the dismay of Tim).

However, what kind of people are IN your audience *is* something rather… crucial. We’re talking the folks who start to know you. The peoples who find your online style, intriguing. We’re not even going to chat about showcasing your knowledge, mind you. That part comes later. After all, sure, being the master of your craft is extremely attractive…

But what if you’re not yet at that level? What else can irresistibly beckon people  in your direction?

You’ll be shocked, shocked I tell you at the reveal!

However, it IS simple.  So for those who believe something must cost at least a 4 digit sum that ends in “7” and has copy that includes  “This 46-Year Old Mother of 4  Accidently Discovered The Path To Endless Organic Traffic When The “Beak of Doom” Critiqued Her Facebook Lives” (or something like that), welp…

Just close this page and exit stage  left.

Those who keep reading?  Behold!

The Solution

It’s your very own, unique online personality!

See, nobody can replicate that perfectly as nobody (yet) is unapologetically *you*. You do you best!

And when you let snippets of said personality emerge online, you’ll be quietly pulling the *right* people closer.

• The ones who get your humor.
• The ones who like how you teach.
• The ones who think, “Yep, this person speaks my language and OMG… maybe I can learn xyz from her/him!”

Plus just as beautifully, you’ll give the “wrong-fit/future horrible customer” folk a clear little adorablez exit ramp at warp speed. This is hugely important because quite frankly, life is short! Shorter than that free trial you forgot to cancel. Shorter than those beloved “quick updates” that end up eating your website.

I  Mean, Think About It!

Why give those tweebleheads rent-free space in your mind?

All that does is let you sit there, watching in horrified fascination as your gray hair multiplies faster than the Kentucky Derby winner zooms across the finish line.

The end result?

Your audience quietly grows via your very own, built-in imaginary “bless and release” button, courtesy of your very own, built-in extremely *real* online personality!

Now, keep in mind that the above approach might draw you in like rainstorms draw (in) rainbows (yes yes, I know that analogy is quite a bit of a reach).

Then again, it could repel you like ‘naptime!’ sung by Mary Poppins repels a horde of rampaging 3 year olds, amped up by merely existing.

That’s totally ok! You have to uncover that one idea that totally resonates with *you.*

• NOT your network.
• NOT your coach.

YOU!

Your takeaway?

Don’t let anyone tell you that there’s only one true way to build an online audience.

Well, okaaaaay, you can let them try to tell you that. I mean, whatcha gonna do, go all Conan the Barbarian on ’em as your thoughtful reaction?

I figured gnope!

But always remember (always!) that what’s simply spiffy for one person is more flaccid than overcooked spaghetti for another.

You do you. The right people will lean in, and the rest can keep on scrollin’ on by, scrollin’ on by, scrollin’ on by the rho-ho-d.

Or something like that. 🙂

Enjoy!

PS:

So what really did happen to that dark and stormy knight? Eventually, he made peace with the fact that his horse really *did* have better natural branding. Rose petals under every hoof? Honestly, rude. But once the knight leaned into his own voice, his people finally realized the horse was the entrance while his story-telling became the mane attraction.  🙂

PPS: I thought of this topic after I had updated my network like so.

It Never Fails