Best Marketing Platform of 2025

Interaction measures the success of a platform’s marketing placement. TikTok continues to garner roughly a 7.4% interaction rate, and Instagram Reels would be at 4.3%. Depending on how soon users activate the interaction, the algorithm tends to favor videos.

Videos on TikTok can go viral even if published by channels with fewer followers. So, campaigns drawing too much on current trends, challenges, or memes basically hit a wall there, to the delight of the .

However, depending on the length of the content, Instagram Reels pulls a better median number of views than TikTok. Short Reels get, on average, 6,200 views; medium ones score 7,900; and long ones garner 8,600 views, whereas the numbers for TikTok stand at 2,800, 2,900, and 3,500, respectively.

While TikTok provides explosive virality, Instagram ensures a fairly measured engagement per video, drawing the TikTok versus Instagram argument more intricate for a brand.