Daisy Kelly’s business was inspired by a personal problem – for years she’d been pulling out her eyelashes.
She hid her habit with lash extensions, but when beauty salons closed during Covid Daisy decided to create a serum to help her eyelashes grow back.
She started Glow For It from her mother’s kitchen table in 2020 while she was a student and now her business generates £6m a year in sales.
More than 40% of Daisy’s sales come from TikTok Shop UK and increasingly from livestreams.
“I think live shopping gives people that connection and interaction that we’re all craving… We actually generated over £100,000 revenue in one 12 hour TikTok live,” says Daisy, 27.
“It’s categorically changed the trajectory of my business.”
