When the COVID-19 shutdown in 2020 required huge numbers of health care processes to move online, healthcare’s email systems were “blowing up” with outbound email, according to Ash Valeski, Senior SER Solutions Director at Proofpoint. During that period, luckily, the company launched Secure Email Relay (SER) to offload providers’ outgoing email and run checks for security and compliance.
Many of us have seen major email providers install rigorous rules to prevent spam and other email breaches—rules that often clash with the practices of other email providers. Proofpoint’s SER makes sure that outgoing email meets the requirements of the receiving side. This improves deliverability while still ensuring compliance.
Numerous other security measures are included, such as anti-spam and anti-virus filtering. The required links for one-click unsubscribing are added. And beyond that, SER performs data lock prevention, which stops email that contains sensitive information such as patients’ private information.
Valeski points out that a lot of different systems (not just the EHR) send messages these days, and they can all be routed through SER to get its protections. AI-powered apps can “go off the rails” and send out sensitive information, so SER is especially valuable in that case.
Watch the video for some visuals and more details about email today and how to improve your email sending efforts while still maintaining the privacy of patients’ information.
Learn more about Proofpoint: https://www.proofpoint.com/us
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