Entering his eighth NFL season, Buffalo Bills’ quarterback Josh Allen is making a change.
Allen announced on Friday that he has officially signed an endorsement deal with New Balance ahead of the 2025 campaign. Allen has been endorsed with by Nike since his rookie year, but this announcement would seemingly spell the end of that prevous agreement.
In a personal letter, Allen cited New Balance’s commitment to family, community and authenticity as reasons for making the switch. He also included that New Balance will join him in committing resources to his hometown of Firebaugh, CA, to ensure families have access to all community sports programs, regardless of their ability to play.
