Facebook — now part of the Meta empire — remains one of the most powerful platforms for creators, small business owners, and everyday users looking to earn extra income. With billions of active users and a growing suite of monetization tools, making money on Facebook in 2026 is still very much within reach, even without a massive following.
Here are five legitimate ways to do it.
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1. Monetize Your Content
Making money on Facebook can be done in several ways, but the throughline typically relates to affiliate marketing in one form or another. So, can you get paid for your Facebook page?
If you’re a content creator, take advantage of creator tools to help you with in-stream ads. These are ads that come up either when you’re live-streaming on Facebook or when a viewer watches an on-demand video.
You should also consider fan subscriptions or Reels bonuses. Facebook has an invite-only program that lets you earn money through things like exclusive content, discounted merch and live videos. You’ll need to apply for this program.
2. Create a Facebook Group or Page
A Facebook group is a place where like-minded individuals come together and connect over ideas or things. Now, it may sound jaded, but you can charge for the community you create.
Many Facebook groups have their own set of rules and some might limit or prevent members from promoting their brands or businesses. But if you establish your own group, you can set your own rules. This means you could promote your services, sell products or potentially earn money from affiliate marketing.
Another option is to create a Facebook page and earn money that way. You’ll need to follow certain steps and policies to monetize your services through a page.
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3. Sell Items on Facebook Marketplace
It used to be you wouldn’t talk to strangers or let them know where you live, but now you give them directions in the hopes that they will take away your unwanted possession for an agreed-upon sum. You can use the Facebook Marketplace to sell goods that you don’t need, such as furniture, collectibles, jewelry and electronics.
Don’t forget upselling. You could also buy things on the Marketplace and sell them for a higher price somewhere else — like on eBay or Amazon. Unlike these similar services, your buyers will usually be local, so you won’t need to worry about shipping costs, but Facebook might take a small fee from your sales.
4. Make Money With Facebook Events
Another feature Facebook has is called events. With this, you can host an event on Facebook Live. Events can be for nearly anything — from meet-ups to online training or courses to local workshops. Simply provide details about the event and market it through the events toolkit. Once the scheduled date arrives, you can host the event online or in person.
Facebook is putting an end to paid events. However, you can still create an event that redirects the user to an external website. This could be your own website or a course you have. You can then charge a fee for the event on that site.
5. Become a Social Media Manager for a Brand
Ever the butterfly, if you’re good at social media marketing, online brands might be willing to hire you as a freelancer or employee to handle the nuances of influencing of which they are incapable. Even if the company already has an online presence, chances are it could still be improved. With your skills and experience, you could use Facebook to find these brands and update their social media accounts.
Collaborating with brands and promoting content could increase your visibility and earning potential. You can also join Facebook’s official brand collaboration program, but keep in mind you’ll need at least 1,000 followers on your Facebook page to be eligible for the official partnership program, as well as a few other requirements.
Angela Mae Watson contributed to the reporting for this article.
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This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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